Famed British luxury brand Anya Hindmarch has teamed up with the iconic Japanese sushi seasoning “Sushinoko” to launch a unique collection of bags. This collaboration, which marks the second time these two brands have partnered, will be available online from June 18, and in Anya Hindmarch stores from June 19.
About the Collaboration
Visitors to Japan, especially those with a keen interest in fashion and Japanese culture, will find this collaboration intriguing. The bags blend traditional Japanese motifs with Anya Hindmarch’s innovative design approach, offering a one-of-a-kind souvenir or gift.

This collaboration draws on Anya Hindmarch’s “Anya Brands” line, known for transforming everyday items into extraordinary pieces. The collection features three new items, each inspired by the simple yet impactful packaging design of “Sushinoko,” a pioneering powdered sushi vinegar that has been a staple since 1963. This collaboration is part of Anya Hindmarch’s Fall 2026 collection.



Highlights
- Anya Hindmarch and Sushinoko collaborate for the second time.
- Collection includes three unique items inspired by sushi seasoning packaging.
- Available online from June 18 and in stores from June 19.
- Items include a tote, loose pocket, and zip card case.
Product & Availability
| Item | Details |
|---|---|
| Name | Anya Hindmarch x Sushinoko Collection |
| Location | Anya Hindmarch Online Store and Physical Stores |
| Address | 1-1-32 Kurumanocho Nishi, Sakai-ku, Sakai-shi, Osaka Prefecture |
| Release date | June 18, 2026 (Online); June 19, 2026 (In Stores) |
| Price | ¥120,000 (N/S Tote, tax excluded); ¥54,000 (Loose Pocket, tax excluded); ¥50,000 (Zip Card Case, tax excluded) |