Aeon Retail is introducing a new lineup of Minions-themed bento boxes and onigiri across about 380 stores in Japan starting July 29, 2026. This launch celebrates the upcoming nationwide release of the animated film “Minions & Monsters” on August 7.
The collaboration offers a fun way to enjoy the movie’s world through everyday meals. The products include a bright yellow omurice bento inspired by the Minions’ colors, a colorful onigiri and side dish set, and six different onigiri varieties featuring Minions character stickers. These items are designed to be both delicious and easy to enjoy, making them perfect for a quick meal while exploring Japan.
About the Collaboration
This campaign is a partnership between Aeon Retail and Universal Studios Licensing LLC to coincide with the release of “Minions & Monsters,” the latest film in the globally popular Minions series. The collaboration aims to bring excitement to daily dining with products inspired by the movie’s playful theme.
Highlights
- Eight products: two bento boxes and six onigiri varieties featuring Minions characters.
- Omurice bento includes macaroni gratin and potato salad alongside the Minions-colored omurice.
- Colorful onigiri set comes with three types of furikake rice balls, meatballs, fried white fish, and sausages.
- Onigiri flavors include hamburger, keema curry, pork egg, seafood mix, teriyaki chicken, and plum-tuna-mayo-kelp.
- Special packaging with Minions designs and stickers enhances the fun dining experience.
- Prices range from ¥298 for individual onigiri to ¥537.84 for the omurice bento (tax included).
- Aeon Shopping App offers a campaign from July 29 to September 1 where customers can enter a lottery to win discount coupons by purchasing movie collaboration items with selected drinks or desserts.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Minions & Monsters Movie Collaboration Bento and Onigiri |
| Menu / items | Omurice Bento, Colorful Onigiri and Side Dish Set, 6 Onigiri Varieties (Hamburger, Keema Curry, Pork Egg, Seafood Mix, Teriyaki Chicken, Plum-Tuna-Mayo-Kelp) |
| Location | Aeon and Aeon Style stores across Kanto, Chubu, Kinki, and Chushikoku regions (approx. 380 stores) |
| Address | Various locations across Japan |
| Period | From July 29, 2026 (Wed), staggered release dates for some items |
| Price | Omurice Bento: ¥537.84 (tax included); Colorful Onigiri Set: ¥429.84 (tax included); Individual Onigiri: ¥321.84 each (tax included) |
