Morinaga Milk Cocoa is teaming up again with Chibi Maruko-chan for a special animated television commercial airing nationwide in Japan from November 2, 2026. Titled “Maruko Does Not Know,” the campaign presents a gentle family story built around small moments of happiness at home.
The commercial will air on November 2, November 9, and December 1 through 6. The promotion also leads into Cocoa Day on November 7, with a social media campaign running nationwide from November 1 to 7.
The campaign gives 117 winners a selectable Pay reward worth ¥1,000 through a follow-and-repost drawing on Morinaga’s official X account. The featured product is Morinaga Milk Cocoa, a long-running cocoa brand first launched in 1919.
About the Morinaga Milk Cocoa Campaign
The animated story follows Sumire, Maruko’s mother, as she works hard for her family and gradually has less time to spend with them. A cup of cocoa gives her a brief pause and creates a warm, ordinary moment with the Sakuras. The commercial uses the familiar Chibi Maruko-chan setting to communicate the comforting character of Morinaga Milk Cocoa.
Highlights
- The special animated commercial “Maruko Does Not Know” airs nationwide in Japan.
- Morinaga Milk Cocoa has been enjoyed since its launch in 1919.
- The story focuses on a mother, her family, and a quiet cocoa break at home.
- The Cocoa Day campaign offers a selectable Pay reward worth ¥1,000 to 117 winners.
- The campaign coincides with Cocoa Day on November 7, the start of winter according to the seasonal calendar.
Campaign and Broadcast Details
| Item | Details |
|---|---|
| Name | Morinaga Milk Cocoa x Chibi Maruko-chan “Maruko Does Not Know” special animated TV commercial |
| Menu / items | Morinaga Milk Cocoa; selectable Pay reward |
| Period | TV commercial: November 2, November 9, and December 1–6, 2026; Cocoa Day campaign: November 1, 2026, at 11:00 a.m. – November 7, 2026, at 11:59 p.m. |
| Location | Nationwide in Japan; Morinaga official X account |
| Price | Selectable Pay reward worth ¥1,000; 117 winners |
| Official website | Morinaga Milk Cocoa brand site; Watch the commercial |
Before you buy
- When can I watch the Morinaga Milk Cocoa commercial?
- The commercial airs nationwide on November 2 and November 9, then from December 1 through 6, 2026. It is also available on Morinaga’s official YouTube channel.
- How much is the Cocoa Day campaign reward?
- The campaign offers a selectable Pay reward worth ¥1,000. A total of 117 winners will be selected.
- When does the Cocoa Day campaign start?
- The campaign runs from November 1, 2026, at 11:00 a.m. through November 7, 2026, at 11:59 p.m.
