Seven-Eleven stores across Japan (excluding Okinawa) are bringing back the popular Sugar Butter Tree Ice Cream starting July 8, 2026. This limited-time treat, developed by Grape Stone Co., Ltd., has already sold over 2.2 million units and is beloved for its rich, buttery, and milky flavor.
Travelers and visitors to Japan will appreciate this seasonal sweet, which offers a unique combination of crispy cereal, white chocolate, and a creamy ice cream texture. It’s a perfect snack to enjoy on the go or as a refreshing dessert during warmer months. The product’s return is highly anticipated by fans who missed it last time or want to enjoy it again.
About Sugar Butter Tree Ice Cream
The Sugar Butter Tree Ice Cream was first launched in April 2025 to celebrate the 15th anniversary of the Sugar Butter Tree brand, a specialty butter cereal sweets shop produced by Gin no Budou, a well-known Tokyo confectionery brand. This ice cream version captures the original’s signature flavors by combining cereal ingredients and white chocolate for a fragrant, milky taste.
Each cup features a crunchy layer of feuilletine on top, coated with white chocolate, and includes a buttery white chocolate ice cream infused with fermented butter. Inside, you’ll find chunky cookies inspired by rye and whole wheat flour cereals with a slight salty hint, perfectly complementing the creamy ice cream. This new texture offers a cool, refreshing experience that highlights the richness of milk and butter.
Highlights
- Over 2.2 million units sold during the previous release from April 2025 to February 2026
- Available nationwide at Seven-Eleven stores except Okinawa from July 8, 2026, while supplies last
- Priced at ¥354.24 (tax included), with a base price of ¥328
- Includes feuilletine, white chocolate coating, buttery white chocolate ice cream, and cereal-style cookies
- Also available: the revamped “7C Roasted Cereal & Milky Chocolate Sugar Butter Tree” snack for ¥300.24 (tax included)
- The brand is produced by Gin no Budou, known for its popular butter cereal sweets since 2010
In addition to the ice cream, the classic “7C Roasted Cereal & Milky Chocolate Sugar Butter Tree” snack has been renewed with a richer white chocolate milk flavor that pairs excellently with coffee. This snack is priced at ¥300.24 (tax included) and is also available at Seven-Eleven stores nationwide, excluding some locations.
Don’t miss your chance to try this cool, milky, and crunchy ice cream treat that embodies the essence of the Sugar Butter Tree brand. It’s a delightful way to enjoy a sweet break during your travels or daily routine in Japan.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Sugar Butter Tree Ice Cream; 7C Roasted Cereal & Milky Chocolate Sugar Butter Tree |
| Menu / items | Sugar Butter Tree Ice Cream; 7C Roasted Cereal & Milky Chocolate Sugar Butter Tree snack |
| Location | Seven-Eleven stores nationwide (excluding Okinawa), Japan |
| Address | Seven-Eleven stores across Japan (excluding Okinawa) |
| Period | From July 8, 2026, until sold out |
| Release date | July 8, 2026 |
| Price | ¥354.24 (tax included) for Sugar Butter Tree Ice Cream; ¥300.24 (tax included) for 7C Roasted Cereal & Milky Chocolate Sugar Butter Tree snack |
