Morinaga Milk Industry is offering 15,050 Pino-themed prizes in Japan through the Pino Pa Kuji campaign, marking the bite-size ice cream brand’s 50th anniversary. Applications open on October 8, 2026, at 10:00 a.m.
The online lottery runs through February 24, 2027, at 11:59 p.m., with weekly draws held in a virtual Pino Town. The campaign is designed for shared play, while the six special packages will begin appearing nationwide from mid-October.
Prizes include Pino Curling, Pino Mahjong, Pino Playing Cards, Pino Party Set, Pino Puffy Stickers, Pino Headband and Pino Drone. Applicants can create up to six original Pino Characters, one from each package design, and enter the weekly draw.
About the Pino Pa Kuji Campaign
Six Special Pino Pa Kuji Package Designs
The limited Pino Pa Kuji packages come in six designs and will be switched in nationwide from mid-October. Placed together, the packages create one complete illustration.
Pino Curling
Pino Curling is one of the seven original goods available through the Pino Pa Kuji campaign, designed for shared play with family and friends.
Pino Mahjong
Pino Mahjong is part of the campaign’s group-play lineup, bringing the Pino theme to a familiar tabletop game.
Pino Playing Cards
Pino Playing Cards are among the original goods awarded in the weekly lottery and are made for casual play with family or friends.
Pino Party Set
The Pino Party Set is designed for enjoying a shared Pino Party, the campaign’s idea of spending fun time together around Pino ice cream.
Pino Puffy Stickers
Pino Puffy Stickers are one of the seven campaign prizes, featuring the playful Pino character theme in a collectible format.
Pino Headband
The Pino Headband is a wearable prize from the Pino Pa Kuji lineup, joining the campaign’s playful character goods.
Pino Drone
Pino Drone returns as one of the featured original goods, following its appearance in the previous Pino lottery campaign.
The campaign turns each special package into an entry point for a digital game. After scanning the QR code printed under the tray with a smartphone, participants log in and create a character from more than five million possible combinations of face, body color, eyes and mouth. Characters gather in the virtual Pino Town while players wait for the next draw.
Highlights
- 15,050 Pino-themed goods will be awarded across seven prize categories.
- Weekly drawings begin on October 30, 2026, at 6:00 p.m. and continue every Friday.
- The January 1, 2027 drawing will not be held.
- Unsuccessful entries can be carried over to later drawings, allowing participants to try again.
- The six limited package designs form one larger picture when placed side by side.
Campaign and Product Details
| Item | Details |
|---|---|
| Name | Pino Pa Kuji |
| Menu / items | Pino Curling; Pino Mahjong; Pino Playing Cards; Pino Party Set; Pino Puffy Stickers; Pino Headband; Pino Drone |
| Release date | October 8, 2026, at 10:00 a.m. for campaign applications |
| Period | Applications: October 8, 2026, at 10:00 a.m. – February 24, 2027, at 11:59 p.m.; weekly prize announcements from October 30, 2026, at 6:00 p.m.; final announcement on February 26, 2027 |
| Location | Japan; online campaign |
| Official website | Morinaga Milk Industry; Pino official website; Pino official social media |
Before you buy
- When can I enter the Pino Pa Kuji campaign?
- Applications open on October 8, 2026, at 10:00 a.m. and close on February 24, 2027, at 11:59 p.m.
- Where can I get the special Pino Pa Kuji packages?
- The six special package designs will be introduced nationwide in stages from mid-October 2026.
- How often are the Pino Pa Kuji drawings held?
- Drawings are held every Friday at 6:00 p.m. from October 30, 2026. No drawing will be held on January 1, 2027.
