For the first time in Japan, the renowned strawberry sweets brand VERY RUBY CUT is launching a pop-up store at JR Nagoya Takashimaya from July 31 to August 9, 2026.
This limited-time event features exclusive assortments including the popular Strawberry Milk Sandwich, the Nagoya debut Strawberry Double Sandwich, and the summer-only Strawberry Pistachio Sandwich, all available at the Amour du Gateau sweets festival.
About VERY RUBY CUT’s Strawberry Sweets
VERY RUBY CUT specializes in crafting strawberry desserts that highlight the fruit’s natural sweetness and texture. Carefully selecting the finest strawberries from around the world, they combine them with rich butter, cream, and chocolate to create unique treats. Their signature Strawberry Milk Sandwich has sold over 4.5 million units and was ranked number one in the Ekute Shinagawa souvenir sweets sales for two consecutive years.
Highlights
- Exclusive Nagoya Takashimaya Strawberry Box featuring three popular flavors: Strawberry Milk Sandwich, Strawberry Double Sandwich, and summer-only Strawberry Pistachio Sandwich.
- Seasonal Strawberry Pistachio Butter Sandwich with roasted pistachio whipped butter cream and strawberry confiture jelly.
- Fresh strawberry sweets including the Amaou Strawberry Cheesecake and the 108-layer Strawberry Cream Pie.
- Products crafted with the “melting double melt” method combining smooth white chocolate and strawberry confiture for a rich taste experience.
- Popular items available in various pack sizes to suit gifting and personal indulgence.
Menu and Event Details
| Item | Details |
|---|---|
| Name | VERY RUBY CUT Pop-up Store at JR Nagoya Takashimaya |
| Menu / items | Strawberry Milk Sandwich (5 pcs ¥1,274; 8 pcs ¥1,988; 12 pcs ¥2,980), Strawberry Double Sandwich (Nagoya debut), Strawberry Pistachio Sandwich (4 pcs ¥1,350), Strawberry Box Nagoya Edition (¥2,484), Strawberry Pistachio Butter Sandwich (3 pcs ¥1,728), Strawberry Butter Sandwich (3 pcs ¥1,620), Amaou Strawberry Cheesecake (4 pcs ¥1,274), Strawberry Cream Pie (5 pcs ¥1,350), The Strawberry Ruby Chocolat Cake (5 pcs ¥2,376) |
| Location | JR Nagoya Takashimaya, Amour du Gateau event, 10th floor event hall |
| Address | 1-1-4 Meieki, Nakamura-ku, Nagoya |
| Period | July 31, 2026 (Fri) – August 9, 2026 (Sun), closing at 5 PM on the last day |
| Price | Prices range from ¥1,274 to ¥2,484 (tax included) depending on item and pack size |
During this event, visitors can enjoy a playful assortment of strawberry sweets with a unique packaging design inspired by the festival’s theme “PLAYFUL.” The limited Nagoya edition box allows tasting of three fan-favorite strawberry sandwich varieties. The summer-exclusive pistachio butter sandwich combines rich roasted pistachio whipped butter cream with fragrant fermented butter cookies and strawberry confiture jelly made from the aromatic San Andreas strawberry variety.
Fresh sweets such as the Amaou Strawberry Cheesecake and the 108-layer Strawberry Cream Pie also highlight the event, offering a variety of textures and flavors to celebrate the season. Due to high demand, products are limited to 20 boxes per person in total, with no reservations or shipments available.
