Only a limited run of a Hello Kitty and Yoshinoya melamine bowl set is available through Yoshinoya’s official online store and official marketplace shops in Japan. The set pairs two frozen beef bowl packs with an original bowl featuring Hello Kitty and her twin sister Mimmy.
The set goes on sale at noon on October 20, 2026, while supplies last. It is part of the second release in the Home Yoshinoya Campaign 2026, a collaboration with Sanrio that brings Yoshinoya-inspired kitchen goods to online shoppers.
The Hello Kitty bowl set costs ¥4,180 (tax included). Earlier campaign merchandise remains available, including a frozen set with 10 beef packs and a Snowy Cloth at ¥4,644, a beef and pork bowl set with a cloth at ¥4,212, and a 14-pack popular-items set with a cloth at ¥5,300.
About the Hello Kitty and Yoshinoya Collaboration
The exclusive melamine bowl is modeled on Yoshinoya’s familiar beef bowl design. Its sides show Hello Kitty and Mimmy in different matching outfits, while the base carries a commemorative illustration celebrating the collaboration’s 10th anniversary. The bowl is made in Japan and measures approximately 14.3 cm across and 8.5 cm high, including its foot.
Highlights
- The ¥4,180 (tax included) set includes two frozen Yoshinoya beef packs and one original Hello Kitty melamine bowl.
- The bowl features Hello Kitty and Mimmy in coordinated outfits, plus a special anniversary design on the base.
- The bowl is made in Japan and is available only through Yoshinoya’s official online store and official marketplace shops.
- The earlier Snowy Cloth collaboration sets remain available at ¥4,644, ¥4,212, and ¥5,300 (tax included).
- The frozen beef bowl packs have been sold since 1993 and passed cumulative shipments of 500 million servings by the end of February 2026.
Product & Availability
| Item | Details |
|---|---|
| Name | Home Yoshinoya Campaign 2026, Second Release |
| Menu / items | Frozen Yoshinoya beef bowl pack and original Hello Kitty melamine bowl set; frozen beef pack and Snowy Cloth sets |
| Release date | October 20, 2026, at 12:00 p.m. |
| Period | From October 20, 2026, while supplies last |
| Location | Yoshinoya official online store and official marketplace stores in Japan |
| Stores | Yoshinoya official online store; Yoshinoya Official Shop on Rakuten; Yoshinoya Official Shop on Yahoo! Shopping; Yoshinoya Official Shop on d Shopping; Yoshinoya Official Shop on au PAY Market |
| Price | Two frozen beef packs and original Hello Kitty bowl set: ¥4,180 (tax included); 10 frozen beef packs and Snowy Cloth set: ¥4,644 (tax included); five beef packs, two pork packs, and Snowy Cloth set: ¥4,212 (tax included); 14 popular frozen items and Snowy Cloth set: ¥5,300 (tax included) |
| Official website | Hello Kitty collaboration page; Yoshinoya official online store; Rakuten store; Yahoo! store; d Shopping store; au PAY Market store |
Before you buy
- When can I buy the Hello Kitty bowl set?
- The set goes on sale from 12:00 p.m. on October 20, 2026, through Yoshinoya’s official online store and official marketplace shops. It is available in a limited quantity.
- How much is the Hello Kitty bowl set?
- The set with two frozen beef packs and the original melamine bowl costs ¥4,180 (tax included).
- Can the Hello Kitty bowl be used in a microwave?
- No. The bowl cannot be used in a microwave, oven, dishwasher, over an open flame, or with an electric heating appliance.
