Morinaga has launched a new Choco Flake Ice Bar in Japan, with sales beginning October 26, 2026. The ice cream bar recreates the flavor and texture of the company’s familiar Choco Flake chocolate snack.
The new product arrives as a retail ice cream release, with no end date specified in the release. It is designed for a quick sweet treat in Japan, combining smooth chocolate ice cream with a crunchy chocolate coating.
The Choco Flake Ice Bar is coated in chocolate mixed with corn flakes of different sizes. Morinaga’s red-and-yellow Choco Flake brand colors are also carried through to the packaging design. The release does not specify a retail price or individual sales locations.
About the Choco Flake Ice Bar
Morinaga Choco Flake was a long-running chocolate snack whose sales ended in 2018. This new ice cream bar draws on that nostalgic flavor profile while presenting it in a frozen format. The center is made with smooth chocolate ice cream, while the outer chocolate layer delivers the crunchy texture associated with the original snack.
Highlights
- Made with smooth chocolate ice cream.
- Coated in chocolate containing corn flakes in different sizes.
- Offers a crunchy texture inspired by the original Choco Flake snack.
- Uses the brand’s red-and-yellow color scheme on the package.
- Releases in Japan on October 26, 2026.
Product & Availability
| Item | Details |
|---|---|
| Name | Morinaga Choco Flake Ice Bar |
| Menu / items | Choco Flake Ice Bar |
| Release date | October 26, 2026 |
| Location | Japan |
| Price | Not specified in the release |
Before you buy
- When can I buy the Choco Flake Ice Bar?
- Sales begin in Japan on October 26, 2026. The release does not specify an end date or individual stores.
- How much is the Choco Flake Ice Bar?
- The retail price is not specified in the release.
The product is intended to bring back the taste of Morinaga Choco Flake in a new form rather than reproduce the original snack itself. Its chocolate coating contains corn flakes of varying sizes, creating a layered bite around the softer ice cream center.
The packaging continues the visual identity associated with Choco Flake, using red and yellow as its main colors. This gives the new bar a recognizable connection to the discontinued snack while keeping the focus on its ice cream format.
Morinaga has not listed a price, store-by-store availability, or a planned sales end date in the release. Shoppers should check local retailers after the October 26 launch for stock and pricing.
