Only a limited run of the Fruiche Strawberry Ice Bar will be available at FamilyMart stores across Japan. The new product is part of the first ice cream collaboration between FamilyMart and House Foods’ long-running Fruiche dessert brand.
The products launch on October 27, 2026, at approximately 16,500 FamilyMart stores nationwide. Availability is limited, and some regional stores may not carry the items or may sell them at different prices or on different release dates.
The Fruiche Strawberry Ice Bar costs ¥202 before tax, or ¥218 including tax. The refreshed Nomu Fruiche Strawberry chilled cup drink costs ¥267 before tax, or ¥288 including tax. Both products are sold in limited quantities.
About the Fruiche Collaboration
The ice bar recreates the familiar strawberry Fruiche flavor in a handheld format. Its two-layer design combines a milk-based ice cream center with Fruiche base, strawberry juice and strawberry pieces, then covers it with a refreshing strawberry milk ice cream coating.
Highlights
- The Fruiche Strawberry Ice Bar is priced at ¥202 before tax, or ¥218 including tax.
- The two-layer bar contains strawberry juice and real strawberry pieces inside a milk-based ice cream mixture.
- The outer strawberry milk ice cream coating is designed to leave a clean finish.
- Nomu Fruiche Strawberry returns at ¥267 before tax, or ¥288 including tax, with a richer milk flavor from added cream.
- Both products are available at approximately 16,500 FamilyMart stores across Japan while supplies last.
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Fruiche Strawberry Ice Bar; Nomu Fruiche Strawberry |
| Menu / items | Two-layer strawberry ice bar with Fruiche base, strawberry juice and strawberry pieces; chilled strawberry Fruiche drink with strawberry pieces and a creamy texture |
| Release date | October 27, 2026 |
| Location | FamilyMart stores across Japan |
| Stores | Approximately 16,500 FamilyMart stores nationwide |
| Price | Fruiche Strawberry Ice Bar: ¥202 before tax, ¥218 (tax included); Nomu Fruiche Strawberry: ¥267 before tax, ¥288 (tax included) |
| Official website | Official website |
Before you buy
- When can I buy the Fruiche Strawberry Ice Bar?
- It goes on sale from October 27, 2026, at FamilyMart stores across Japan. Supplies are limited.
- How much is the Fruiche Strawberry Ice Bar?
- The price is ¥202 before tax, or ¥218 including tax.
- Where can I get Nomu Fruiche Strawberry?
- The chilled cup drink is available from October 27 at approximately 16,500 FamilyMart stores nationwide, although some stores may not carry it.
Fruiche was introduced by House Foods in 1976 as a dessert base that becomes a fruit-filled treat when mixed with milk. Strawberry has long been one of the brand’s most popular flavors, and the brand marks its 50th anniversary in 2026.
Nomu Fruiche Strawberry was first released as a chilled cup drink in June 2025 and returns with a more milk-rich profile. It contains chunky strawberry pieces and offers a thick, smooth texture designed to echo the original dessert.
Because both products are limited-quantity releases, stock may vary by store. Customers looking for the ice bar or drink should check their nearest FamilyMart after the October 27 launch, particularly in areas where chilled and frozen product selections differ.
