San-X will reopen its combined Rilakkuma and Sumikko Gurashi shop at Tokyo Station on October 20, 2026. The renovated store brings the two character brands together in one location and will offer a selection of merchandise, including limited plush toys.
The shop will be located in Tokyo Station First Avenue and will operate from 10:00 to 20:30, with irregular closing days. It will be closed from October 15 through October 19 for the relocation work, and crowd-control measures such as numbered tickets may be introduced depending on store conditions.
Customers who spend at least ¥4,400 (tax included) on Rilakkuma products or at least ¥4,400 (tax included) on Sumikko Gurashi products can receive an original charm while supplies last. The new Rilakkuma plush toys holding local design manhole covers will also launch at the store on October 20, followed by the San-X online shop on October 22 at 10:00.
About the Tokyo Station Character Shop
The renovated store combines the former Rilakkuma Store and Sumikko Gurashi Shop at Tokyo Station. Its merchandise lineup reflects both worlds, giving fans a convenient stop for character goods while traveling through the station. The limited plush series connects Rilakkuma with Chiyoda City, where Rilakkuma serves as a tourism ambassador and cherry blossoms are the ward flower.
Highlights
- Rilakkuma and Sumikko Gurashi merchandise will be available together at the renovated Tokyo Station shop.
- Spend ¥4,400 (tax included) or more on Rilakkuma products to receive one original charm while supplies last.
- Spend ¥4,400 (tax included) or more on Sumikko Gurashi products to receive one original charm while supplies last.
- Limited Rilakkuma hanging plush toys holding local design manhole covers launch at the store on October 20.
- The plush toys will also be sold through the San-X online shop from October 22 at 10:00, subject to purchase limits and availability.
Shop & Store Details
| Item | Details |
|---|---|
| Name | Rilakkuma Store & Sumikko Gurashi Shop Tokyo Station |
| Menu / items | Rilakkuma merchandise; Sumikko Gurashi merchandise; original charm; limited Rilakkuma hanging plush toys holding local design manhole covers |
| Release date | Limited plush toys: October 20, 2026 at the Tokyo Station store; October 22, 2026 at 10:00 through the San-X online shop |
| Period | Renovated shop opens October 20, 2026; closure for relocation: October 15–19, 2026. Original charm promotion: from October 20, 2026 until supplies run out. |
| Location | Tokyo Station First Avenue, Tokyo |
| Stores | Rilakkuma Store & Sumikko Gurashi Shop Tokyo Station; San-X online shop |
| Address | Tokyo Station First Avenue, Marunouchi, Chiyoda City, Tokyo |
| Price | Rilakkuma purchase threshold: ¥4,400 (tax included); Sumikko Gurashi purchase threshold: ¥4,400 (tax included) |
| Official website | Tokyo Station First Avenue website; San-X online shop |
Before you buy
- When does the Rilakkuma and Sumikko Gurashi shop reopen?
- The renovated shop opens on October 20, 2026. It is closed from October 15 through October 19 for relocation work.
- How much do I need to spend to receive an original charm?
- Spend at least ¥4,400 (tax included) on Rilakkuma products or at least ¥4,400 (tax included) on Sumikko Gurashi products. The charm is available while supplies last, with one per qualifying purchase.
- Where can I buy the limited Rilakkuma plush toys?
- The plush toys launch at the Tokyo Station store on October 20, 2026, and at the San-X online shop on October 22 at 10:00. Store reservations are not accepted, and availability may vary.
