Only about 30,000 meals of Bronco Billy’s Special Sirloin Steak Lunch will be available at the chain’s restaurants across Japan during the Silver Week holiday period.
The lunch is served from opening time until 4 p.m. at Bronco Billy locations in areas including Aichi, Tokyo, Kanagawa, Osaka, and Fukuoka. Sales run from September 18 through September 27, 2026, or until the planned quantity is reached.
The Charcoal-Grilled Special Sirloin Steak Lunch costs ¥2,280 before tax, or ¥2,508 tax included, for 150g, and ¥3,680 before tax, or ¥4,048 tax included, for 300g. A hamburger-and-steak combination lunch is also available for ¥2,830 before tax, or ¥3,113 tax included.
About Bronco Billy’s special steak lunch

The sirloin comes from Australian beef raised on a 200-day grain-feeding program. It is cooked in the restaurant’s open kitchen over charcoal, helping create a browned, aromatic exterior while keeping the center tender and juicy.

Highlights
- Approximately 30,000 meals are planned, based on the 150g steak serving.
- The Charcoal-Grilled Special Sirloin Steak Lunch is ¥2,280 before tax, or ¥2,508 tax included, for 150g.
- The 300g steak option is ¥3,680 before tax, or ¥4,048 tax included.
- The hamburger-and-steak combination lunch is ¥2,830 before tax, or ¥3,113 tax included.
- Each lunch includes the all-you-can-eat Bronco Buffet, large-pot rice or bread, and egg soup.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Bronco Billy Special Sirloin Steak Lunch |
| Menu / items | Charcoal-Grilled Special Sirloin Steak Lunch; Bronco Uncle’s Charcoal-Grilled Ganko Hamburger and Charcoal-Grilled Special Sirloin Steak Combination Lunch; all-you-can-eat Bronco Buffet; large-pot rice or bread; egg soup |
| Period | September 18, 2026 (Fri) – September 27, 2026 (Sun), from opening until 4 p.m.; sales end earlier if the planned quantity is reached |
| Release date | September 18, 2026 |
| Location | Bronco Billy restaurants across Japan, including Aichi, Tokyo, Kanagawa, Osaka, and Fukuoka |
| Stores | Bronco Billy, 148 restaurants nationwide as of September 9, 2026 |
| Price | Charcoal-Grilled Special Sirloin Steak Lunch, 150g: ¥2,280 before tax / ¥2,508 tax included; 300g: ¥3,680 before tax / ¥4,048 tax included; Hamburger and steak combination lunch: ¥2,830 before tax / ¥3,113 tax included |
Before you buy
- When can I buy the Special Sirloin Steak Lunch?
- It is available from September 18 through September 27, 2026, from opening time until 4 p.m. Sales may end earlier if the planned quantity is reached.
- How much is the Special Sirloin Steak Lunch?
- The 150g serving is ¥2,508 tax included, while the 300g serving is ¥4,048 tax included. The hamburger-and-steak combination lunch is ¥3,113 tax included.