Wendy’s Japan is introducing its first-ever exclusive apparel collection available only through its official online shop. Starting July 13, 2026, fans can shop a premium lineup of summer-themed fashion accessories that capture the latest trends.
This new Summer Collection offers stylish and practical items perfect for the season, including a mesh tote bag, a script logo cap, and a retro-inspired keychain. These limited-quantity goods combine fashion and function, ideal for visitors looking to bring home unique Japanese summer merchandise from a popular fast-food brand.
About the Wendy’s Summer EC Collection 2026
The collection marks Wendy’s Japan’s first venture into exclusive online apparel sales. The three featured items highlight summer trends with a fresh and fashionable twist on the iconic Wendy’s brand. The mesh tote bag uses black mesh fabric with a colorful Wendy logo, offering a lightweight yet spacious design ideal for beach outings or daily use. The script cap features a stylish embroidered Wendy’s logo on high-quality cotton, available in metallic silver and signature red. Lastly, the retro hotel keychain evokes an 80s American diner vibe with a clear red stick design and a nostalgic Katakana logo, appealing to fans of vintage aesthetics.
Highlights
- Exclusive online-only release starting July 13, 2026
- Three summer-themed items: mesh tote bag, script cap, retro hotel keychain
- Mesh tote bag priced at ¥4,280 (tax included), lightweight with adjustable straps and washable material
- Script cap priced at ¥4,280 (tax included), made of 100% cotton with embroidered logo in two colors
- Retro hotel keychain priced at ¥1,180 (tax included), acrylic and steel materials with nostalgic design
- Free medium-sized flavored potato coupon included with purchase of tote bag or cap
- Limited quantities available, with up to five items per person per product
Product & Availability Details
| Item | Details |
|---|---|
| Name | Wendy’s Summer EC Collection 2026 |
| Menu / items | Wendy Mesh Tote Bag; Script Cap (Metallic Silver / Signature Red); Retro Hotel Keychain |
| Location | Wendy’s First Kitchen Official Online Shop, Japan |
| Address | Shinjuku, Tokyo |
| Period | July 13, 2026 – Until sold out |
| Release date | July 13, 2026 |
| Price | Mesh Tote Bag: ¥4,280 (tax included); Script Cap: ¥4,280 (tax included); Retro Hotel Keychain: ¥1,180 (tax included) |
Purchasing the mesh tote bag or script cap also comes with a free coupon for a medium-sized flavored potato at Wendy’s First Kitchen locations. The collection is a perfect blend of summer style and Wendy’s iconic branding, making it a must-have for fans and visitors to Japan alike.
