Hama Sushi launches the second Nippon Umami Fair, offering two ¥110 items across Japan, starting September 1, 2026.
The lineup will be available at 683 Hama Sushi locations nationwide as of August 31, with some stores charging different prices. Items are sold while supplies last, and some products may have varying sale periods.
The in-store lineup includes Kyushu Horse Mackerel Tataki Shiso Wrap and Hokkaido Landed Hokke Tempura Nigiri at ¥100 before tax, or ¥110 tax included. Okinawa Sleeve Squid is ¥160 before tax, or ¥176 tax included. The earlier fair item Domestic Vegetable and Toyama White Shrimp Kakiage Nigiri is also listed at ¥100 before tax, or ¥110 tax included.
About the Hama Sushi Nippon Umami Fair
Hamazushi kicks off Part 2 of its Nippon Uma-neta Festival with a lineup of ¥100 items: Aji tataki and hokke tempura — ¥100 (tax included ¥110); Domestic vegetables and white shrimp kakiage nigiri (Toyama Prefecture shrimp used) — ¥100 (tax included ¥110); Hokke tempura nigiri from Hokkaido — ¥100 (tax included ¥110); Okinawa-sourced sode-ika (squid tentacle) nigiri — ¥160 (tax included ¥176). To celebrate the fair, a prize draw offers 80 Hamazushi dining vouchers worth ¥3,000.
The second lineup highlights contrasting textures and regional ingredients. The horse mackerel delivers a firm, juicy bite with refreshing shiso and ginger, while the hokke is served as a crisp tempura topping over sushi rice. The sleeve squid offers a chewy texture that sweetens as you chew.
Highlights
- Kyushu Horse Mackerel Tataki Shiso Wrap: ¥100 before tax, ¥110 tax included.
- Hokkaido Landed Hokke Tempura Nigiri: ¥100 before tax, ¥110 tax included.
- Okinawa Sleeve Squid: ¥160 before tax, ¥176 tax included.
- Domestic Vegetable and Toyama White Shrimp Kakiage Nigiri: ¥100 before tax, ¥110 tax included.
- The menu is planned for 683 Hama Sushi restaurants nationwide, with some store-level price differences.
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Hama Sushi Nippon Umami Fair, Second Installment |
| Menu / items | Kyushu Horse Mackerel Tataki Shiso Wrap; Hokkaido Landed Hokke Tempura Nigiri; Okinawa Sleeve Squid; Domestic Vegetable and Toyama White Shrimp Kakiage Nigiri |
| Period | From September 1, 2026; items end when sold out, and some products may have different sales periods |
| Location | Hama Sushi restaurants across Japan |
| Stores | Hama Sushi, 683 planned locations nationwide as of August 31, 2026 |
| Price | Kyushu Horse Mackerel Tataki Shiso Wrap: ¥100 before tax / ¥110 tax included; Hokkaido Landed Hokke Tempura Nigiri: ¥100 before tax / ¥110 tax included; Okinawa Sleeve Squid: ¥160 before tax / ¥176 tax included; Domestic Vegetable and Toyama White Shrimp Kakiage Nigiri: ¥100 before tax / ¥110 tax included; Hama Sushi dining voucher campaign prize: ¥3,000 |
Before you buy
- When can I buy the Hama Sushi Nippon Umami Fair items?
- The second installment starts on September 1, 2026. Items are available while supplies last, and some products may have different sales periods.
- Where can I get the Hama Sushi fair menu?
- The menu is planned for Hama Sushi restaurants across Japan. Availability and prices may vary by store.
- How much are the horse mackerel and hokke sushi items?
- Both items are ¥100 before tax, or ¥110 tax included.
- How much is the Okinawa sleeve squid?
- Okinawa Sleeve Squid is ¥160 before tax, or ¥176 tax included.
Across Japan, the Nippon Umami Fair spotlights regional ingredients. The horse mackerel with shiso and ginger offers a bright, aromatic bite, while the hokke tempura provides a crisp texture around sushi rice.
The first installment included Domestic Vegetable and Toyama White Shrimp Kakiage Nigiri, made with white shrimp from Toyama Prefecture, at ¥100 before tax and ¥110 tax included. This item is part of the broader fair lineup, though sales periods may vary by product.
Hama Sushi’s official X account is running a draw for the fair. Eighty winners will receive ¥3,000 dining vouchers. The campaign is separate from the restaurant menu, so check the official account for participation details.
Because items are sold while supplies last, some restaurants may run out at different times. It is advisable to check ahead for availability and prices at your chosen location.
