GOODNEWS will open Butter no Itoko Sogo Omiya Store in Saitama City on October 9, 2026, introducing the Omiya-limited Butter no Itoko Amarin. The new flavor uses Amarin strawberries, a premium variety developed in Saitama, and will be sold alongside the brand’s popular craft sweets.
The shop will be located in the basement food section of Sogo Omiya Store and will be open from 10:00 a.m. to 8:00 p.m., following the department store’s schedule. The lineup also includes Forest Farm soft serve, made with low-temperature-pasteurized Jersey milk from Nasu.
Butter no Itoko Amarin, as well as the regular Milk, Salted Caramel, and Chocolate flavors and seasonal Mont Blanc, costs ¥1,080 per three-piece box. Single pieces cost ¥378, while soft serve is ¥600 for Milk or ¥700 for Amarin. Other sweets include the ¥4,158 THE GOLDEN BOX, ¥999 Cousin’s Rusk Tetra, and ¥1,998 assorted packs.
- About Butter no Itoko in Omiya
- Butter no Itoko Sogo Omiya Store
- Amarin Strawberries
- Butter no Itoko Amarin
- Amarin Grower Mizuno
- Forest Farm Soft Serve
- Forest Farm
- Omiya-Limited Amarin
- Milk Flavor
- Salted Caramel Flavor
- Chocolate Flavor
- Single Butter no Itoko
- Butter no Itoko Gift Selection
- THE GOLDEN BOX
- Cousin’s Rusk
- Cousin’s Rusk Assorted
- Melting Baked Cake
- Cookie Sandwich
- Caramel Cake
- Financier
- Soft Serve
- GOOD NEWS NEIGHBORS
- Highlights
- Menu & Store Details
About Butter no Itoko in Omiya
Butter no Itoko Sogo Omiya Store
GOODNEWS opens its new Butter no Itoko store inside Sogo Omiya Store’s basement food hall in Omiya, Saitama.
Amarin Strawberries
Amarin is a premium Saitama strawberry variety known for its deep sweetness and fragrant flavor.
Butter no Itoko Amarin
The Omiya-limited Butter no Itoko Amarin costs ¥1,080 for a three-piece box.
Amarin Grower Mizuno
The strawberries are grown by Mizuno Farm, whose producer Mizuno harvests ripe fruit by hand from the early morning.
Forest Farm Soft Serve
Forest Farm soft serve is made with Jersey milk and costs ¥600 for Milk or ¥700 for Amarin.
Forest Farm
Forest Farm raises Jersey cows in the forests of Nasu and supplies the milk used for its smooth soft serve.
Omiya-Limited Amarin
The Amarin flavor is exclusive to the Butter no Itoko Sogo Omiya Store and costs ¥1,080 per three-piece box.
Milk Flavor
The standard Milk Butter no Itoko flavor is priced at ¥1,080 per three-piece box or ¥378 per single piece.
Salted Caramel Flavor
Salted Caramel Butter no Itoko is available for ¥1,080 per three-piece box or ¥378 per single piece.
Chocolate Flavor
Chocolate Butter no Itoko costs ¥1,080 per three-piece box or ¥378 per single piece.
Single Butter no Itoko
Single pieces in Amarin, Milk, Salted Caramel, and Chocolate flavors cost ¥378 each.
Butter no Itoko Gift Selection
Single pieces are suitable for mixing flavors when assembling a small gift selection, at ¥378 each.
THE GOLDEN BOX
Butter no Itoko THE GOLDEN BOX contains 12 pieces across four flavors and costs ¥4,158.
Cousin’s Rusk
Cousin’s Rusk Tetra contains six bags of Butter Sugar rusk and costs ¥999.
Cousin’s Rusk Assorted
The assorted box includes Butter Sugar, Chocolate, Matcha, and Milk flavors and costs ¥1,998.
Melting Baked Cake
Melting Baked Cake is available in Milk and Salted Caramel for ¥972 per three-piece box, or ¥1,998 for the assorted six-piece box.
Cookie Sandwich
Cookie Sandwich comes in Plain and Chocolate, with each four-piece box priced at ¥1,296.
Caramel Cake
Caramel Cake combines a fragrant caramel-butter cake with brown cheese caramel jam and costs ¥1,404 per four-piece box.
Financier
The four-piece Financier box costs ¥1,080 and combines buttery richness with brown cheese flavor.
Soft Serve
Forest Farm soft serve costs ¥600 for Milk and ¥700 for Amarin, which is topped with Amarin strawberry jam.
GOOD NEWS NEIGHBORS
GOODNEWS develops craft sweets and community projects around the reuse of food byproducts and regional resources.
Butter no Itoko was created to give skim milk, a byproduct of butter production, a more valuable role. The sweets combine a soft wafer-like shell with a milk-based filling for a three-part texture: light, crisp, and melting. The Amarin version captures the strawberry’s rich sweetness in a jam made for the Omiya store.
Highlights
- Omiya-limited Butter no Itoko Amarin uses Saitama-grown Amarin strawberries and costs ¥1,080 for three pieces.
- Single pieces of Butter no Itoko, including Amarin, Milk, Salted Caramel, and Chocolate, cost ¥378 each.
- Forest Farm soft serve is available for ¥600 with Milk flavor or ¥700 with Amarin strawberry jam.
- The wider selection includes THE GOLDEN BOX at ¥4,158 and Cousin’s Rusk Assorted at ¥1,998.
- The shop supports GOODNEWS’s approach of reusing food byproducts and connecting sweets with local producers.
Menu & Store Details
| Item | Details |
|---|---|
| Name | Butter no Itoko Sogo Omiya Store |
| Menu / items | Butter no Itoko Amarin, Milk, Salted Caramel, Chocolate, and Mont Blanc; single pieces; THE GOLDEN BOX; Cousin’s Rusk Tetra and Assorted; Melting Baked Cake; Cookie Sandwich; Caramel Cake; Financier; Forest Farm soft serve |
| Release date | October 9, 2026 |
| Period | From October 9, 2026; 10:00 a.m.–8:00 p.m. daily, following Sogo Omiya Store hours |
| Location | Sogo Omiya Store, Omiya, Saitama |
| Address | Basement 1, Everyday Food Hall, Sogo Omiya Store, 1-6-2 Sakuragicho, Omiya-ku, Saitama City, Saitama |
| Price | Butter no Itoko Amarin, Milk, Salted Caramel, Chocolate, and Mont Blanc: ¥1,080 each (three pieces); single pieces: ¥378 each; THE GOLDEN BOX: ¥4,158; Cousin’s Rusk Tetra: ¥999; Cousin’s Rusk Assorted: ¥1,998; Melting Baked Cake Milk and Salted Caramel: ¥972 each; Melting Baked Cake Assorted: ¥1,998; Cookie Sandwich Plain and Chocolate: ¥1,296 each; Caramel Cake: ¥1,404; Financier: ¥1,080; soft serve Milk: ¥600; soft serve Amarin: ¥700 (all tax included) |
Before you buy
- When can I buy Butter no Itoko Amarin?
- It goes on sale at Butter no Itoko Sogo Omiya Store from October 9, 2026.
- Where can I get Butter no Itoko Amarin?
- The product is available at the Butter no Itoko Sogo Omiya Store in the basement food section of Sogo Omiya Store.
- How much is Butter no Itoko Amarin?
- The three-piece box costs ¥1,080 (tax included), and a single piece costs ¥378 (tax included).
