Fujiya will launch four new chocolate and biscuit products featuring its Peko, Poko and Friends characters nationwide in Japan on October 6, 2026. The lineup includes Peko Poko Crunch Chocolate, Milky Chocolate Biscuits 6P, Korokoro Milky Ball Chocolate Pouch and Chocolate Pencil.
The products will be available nationwide from the same release date. All four items have an open retail price, and the release does not specify an end date or a limited sales period.
The products range from an 88-gram bag of crunchy chocolate to a six-pack of 90-gram biscuit pouches, a 31-gram pouch of bite-size chocolate balls and a four-piece, 27-gram pack of pencil-shaped chocolate. Each item combines Fujiya sweets with colorful character packaging and playful details.
About the New Fujiya Snack Lineup
Peko Poko Crunch Chocolate
Fujiya’s Peko Poko Crunch Chocolate comes in a colorful character package. The 88-gram bag contains calcium-fortified chocolate mixed with black crunch biscuits and puffed pieces. It has an open retail price.
Crunch Chocolate Texture
The Peko Poko Crunch Chocolate pieces combine chocolate with crisp biscuit and puffed elements. The chocolates are shaped like Peko, Poko and Dog, with an open retail price.
Milky Chocolate Biscuits 6P
Milky Chocolate Biscuits 6P feature character illustrations printed on crisp milk-flavored biscuits, with chocolate coating on the underside. The six-pack contains 90 grams and has an open retail price.
Korokoro Milky Ball Chocolate Pouch
The Korokoro Milky Ball Chocolate Pouch contains 31 grams of bite-size Milky-flavored biscuit balls coated in white chocolate. Its pouch format is convenient for carrying, and the product has an open retail price.
Milky Ball Chocolate
Each Korokoro Milky Ball combines a round biscuit center with a white chocolate coating. The 31-gram pouch has an open retail price.
Chocolate Pencil Package
Fujiya’s Chocolate Pencil returns with Peko, Poko and Friends package artwork. The four-piece, 27-gram pack has an open retail price.
The new packaging introduces the Peko, Poko and Friends characters across familiar Fujiya snack formats. The collection is designed to be enjoyable beyond the taste, with character shapes, multilingual biscuit designs, collectible package variations and an activity element included with the chocolate pencils.
Highlights
- Peko Poko Crunch Chocolate contains calcium-fortified chocolate, black crunch biscuits and puffed pieces for a crisp texture.
- The crunch chocolates come in three shapes: Peko, Poko and Dog, with eight individual wrapper designs.
- Milky Chocolate Biscuits 6P use condensed milk also found in Fujiya Milky candy and come in six small bags.
- The biscuit designs include eight characters plus animal names and greetings in English, Chinese, Korean, Spanish, French and Italian, for 40 designs in total.
- Korokoro Milky Ball Chocolate Pouch contains bite-size Milky-flavored biscuit balls coated in white chocolate and is made for easy carrying.
- Chocolate Pencil comes in six backing-card designs and includes one die-cut transparent sticker with an encouraging message. There are 10 sticker designs.
Product & Availability
| Item | Details |
|---|---|
| Name | Fujiya Peko, Poko and Friends chocolate and biscuit lineup |
| Menu / items | Peko Poko Crunch Chocolate; Milky Chocolate Biscuits 6P; Korokoro Milky Ball Chocolate Pouch; Chocolate Pencil |
| Release date | October 6, 2026 (Tue), nationwide release in Japan |
| Period | From October 6, 2026; no end date specified |
| Location | Nationwide in Japan |
| Stores | Fujiya sales locations and other nationwide retail outlets |
| Price | Open price for all four products |
| Official website | Fujiya official website; Peko character profiles |
Before you buy
- When can I buy Peko Poko Crunch Chocolate?
- The product goes on sale nationwide in Japan on October 6, 2026. The release does not specify an end date.
- How much are the Fujiya character snacks?
- All four products have an open retail price, so the final price may vary by retailer.
- Where can I get the new Fujiya snacks?
- The lineup is scheduled for nationwide release in Japan. Specific store listings are not provided in the release.
