Isuzu Chaya’s Summer Specialty Doyo Sawa Mochi in Ise-Shima, Japan From July 15

Isuzu Chaya, operated by Akafuku Co., Ltd., is offering a special summer treat called “Doyo Sawa Mochi,” a local sweet from the Ise-Shima region. Available for a limited time from July 15 to July 26, 2026, this traditional confection is a perfect way to savor the flavors of Japanese summer.

Visitors to Japan interested in regional sweets and seasonal delicacies will appreciate this opportunity to try a unique local specialty connected to the summer customs of Ise-Shima. The mochi reflects the area’s cultural heritage and is ideal for those exploring traditional Japanese confectionery during their travels.

About Isuzu Chaya and Doyo Sawa Mochi

Isuzu Chaya is a Japanese confectionery shop managed by Akafuku, a company with a long history dating back to 1707 in Ise City, Mie Prefecture. The shop focuses on creating sweets that honor the seasons and local traditions of Ise. The Doyo Sawa Mochi is a summer specialty mochi that features a toasted sesame-flavored pressed mochi wrapped around sweet red bean paste made from Hokkaido azuki beans.

This sweet is inspired by the local custom of “O-mizu Kumi,” where residents collect water from the Isuzu River during the hot summer period called “Doyo” and offer it at household altars to pray for good health and protection from illness. Eating Doyo Sawa Mochi during this season is a traditional way to wish for wellness through the summer months.

Highlights

• Doyo Sawa Mochi combines toasted sesame mochi with gentle sweetness from Hokkaido red bean paste.
• Sold in packs of four for ¥1,000 (tax included).
• Available for a limited time from July 15 to July 26, 2026, while supplies last.
• Offered at multiple locations across Ise, Nagoya, Osaka, Kyoto, and Kobe.
• Enjoy a taste of Ise-Shima’s summer tradition and culture.

Product & Availability Details