Only a limited run of the Uruguay Set is available at Negishi locations in Tokyo. The fair menu brings together three of the chain’s popular beef dishes using beef produced in Uruguay.
The Negishi Uruguay Fair runs from October 7 through November 29, 2026. Alongside the restaurant menu, official LINE and Instagram campaigns will give 40 people the chance to win Negishi and Uruguay-themed prizes.
The Uruguay Set costs ¥1,950 (tax included) and combines thick-cut white beef tongue, Red Tongue Gankochan, and beef loin. The participating menu items are offered at Negishi stores in Tokyo during the fair period.
About the Negishi Uruguay Fair
Negishi and Uruguay Beef Producers
Negishi employees visited producers in Uruguay while developing the fair menu. The Uruguay Set brings thick-cut white beef tongue, Red Tongue Gankochan, and beef loin together for ¥1,950 (tax included).
Uruguay Beef at Negishi
The fair highlights Uruguay beef and the production controls behind it. The featured Uruguay Set is available at the special price of ¥1,950 (tax included) during the event period.
Negishi Uruguay Fair Campaign
During the fair, official LINE and Instagram campaigns will select 40 winners in total. Prizes include Negishi and Uruguay goods or ¥10,000 worth of Negishi online-store products.
The set is designed to let diners compare different textures and flavors in one meal. The thick-cut white beef tongue is described as tender and juicy, while Red Tongue Gankochan offers a firmer bite from leaner meat. Beef loin adds a rich, savory flavor to the combination.
Highlights
- The Uruguay Set is available for ¥1,950 (tax included).
- The set includes thick-cut white beef tongue, Red Tongue Gankochan, and beef loin.
- The featured beef tongue and loin are produced in Uruguay.
- Uruguay uses about 80% of its land as pasture, with cattle raised in a spacious natural environment.
- Growth hormones are prohibited by national rules, and cattle are individually registered for traceability.
- LINE and Instagram campaigns will select 40 winners in total during the fair.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Negishi Uruguay Fair |
| Menu / items | Uruguay Set: thick-cut white beef tongue, Red Tongue Gankochan, and beef loin; Uruguay-produced beef tongue and beef loin |
| Release date | October 7, 2026 |
| Period | October 7, 2026 (Wed) – November 29, 2026 (Sun) |
| Location | Negishi restaurants in Tokyo |
| Stores | Negishi locations in Tokyo |
| Price | Uruguay Set: ¥1,950 (tax included); special fair price: ¥1,950 (tax included) |
| Official website | Official website |
Before you buy
- When can I buy the Uruguay Set?
- The Uruguay Set is available from October 7 through November 29, 2026, at participating Negishi locations in Tokyo.
- How much is the Uruguay Set?
- The special fair price is ¥1,950 (tax included).
- What is included in the Uruguay Set?
- It includes thick-cut white beef tongue, Red Tongue Gankochan, and beef loin.
Negishi says its team visited farms and processing facilities in Uruguay to check the production environment and quality controls directly. The country has about 12.5 million cattle and a population of roughly 3.5 million, making beef production an important part of its food culture.
The fair’s social media campaign is separate from the restaurant purchase. The official LINE campaign asks participants to register the store account and answer a Uruguay-related quiz. The Instagram campaign requires following the official account and liking the eligible post; sharing a photo from the fair with the hashtag #negishiuruguayfair can improve the chance of being selected.
The 40 prizes are divided between two campaigns. Twenty winners will receive a Negishi and Uruguay goods set, including five miniature menu and beef tongue keychains and a denim apron with a Uruguay beef logo. Another 20 winners will receive ¥10,000 worth of Negishi online-store products.
Negishi also operates an official online store with standard products, value sets, occasional limited-quantity sets, and large packs. Diners can compare the fair menu with products available for home use through the store website.
