Only a limited run of Mitsuimo Caramel Shitate sweets and Snoopy goods is available from Sugar Butter Tree at Daimaru Tokyo in this fourth collaboration with PEANUTS.
The pop-up opens on September 23, 2026, at the first-floor MVP Sweets area of Daimaru Tokyo and runs through September 29. Shoppers may purchase up to five of each item, while popular products may sell out early.
The lineup includes the 12-piece Snoopy Sugar Butter Tree Assortment for ¥1,857 (tax included), the 16-piece assortment for ¥2,775, and a pouch set with sweets for ¥3,150. Corduroy goods include a mug, tote, square pouch, pink cap, and embroidered keyholder.
About the Snoopy Sugar Butter Tree collaboration
The seasonal Mitsuimo Caramel Shitate flavor combines a rich caramel-scented cereal shell with a sweet filling inspired by Beni Haruka sweet potatoes. The individually wrapped sweets and the snack designs feature Snoopy and his friends, with five possible snack designs and four wrapper designs selected at random.
Highlights
- The 12-piece assortment costs ¥1,857 (tax included) and contains six classic Sugar Butter Sandwich Tree sweets and six Mitsuimo Caramel Shitate sweets.
- The 16-piece assortment costs ¥2,775 (tax included) and comes in a reusable Snoopy tin with eight pieces of each flavor.
- The pouch set, priced at ¥3,150 (tax included), includes the 12-piece assortment and one Snoopy corduroy pouch.
- Other goods include a stainless-steel mug for ¥2,600, an eco bag for ¥1,050, and a pink cap for ¥2,600.
- Event and official online-store exclusives include a tote bag for ¥1,800, a square pouch for ¥1,580, and a tufted-embroidery keyholder for ¥900.
- Customers spending at least ¥3,000 on eligible PEANUTS and Sugar Butter Tree products can receive one original sticker while supplies last.
Menu and event details
| Item | Details |
|---|---|
| Name | Snoopy x Sugar Butter Tree Collaboration, Fourth Edition |
| Menu / items | Snoopy Sugar Butter Sandwich Tree; Mitsuimo Caramel Shitate; 12-piece Snoopy Sugar Butter Tree Assortment; 16-piece Snoopy Sugar Butter Tree Assortment; Snoopy Sugar Butter Tree Pouch Set; stainless-steel mug; eco bag; tote bag; square pouch; pink cap; tufted-embroidery keyholder |
| Release date | September 23, 2026 |
| Period | September 23, 2026 – September 29, 2026 at Daimaru Tokyo; September 30, 2026 – October 6, 2026 at Hankyu Umeda; direct-store sales from October 1, 2026 through around March 2027; official online sales from October 1, 2026 at 10:00 |
| Location | Daimaru Tokyo, first-floor MVP Sweets; Hankyu Umeda Main Store, basement first-floor Food Stage; selected Sugar Butter Tree stores and official online shops |
| Stores | Sugar Butter Tree Daimaru Tokyo, Seibu Ikebukuro, Sogo Yokohama, JR Nagoya Takashimaya, Hakata Hankyu, JR Omiya Station, and other listed direct stores; Paq T Mog online shops |
| Price | 12-piece assortment: ¥1,857 (tax included); 16-piece assortment: ¥2,775 (tax included); pouch set: ¥3,150 (tax included); stainless-steel mug: ¥2,600 (tax included); eco bag: ¥1,050 (tax included); tote bag: ¥1,800 (tax included); square pouch: ¥1,580 (tax included); pink cap: ¥2,600 (tax included); tufted-embroidery keyholder: ¥900 (tax included); sticker offer threshold: ¥3,000 (tax included) |
| Official website | Sugar Butter Tree Snoopy collaboration page; Paq T Mog official online shop |
Before you buy
- When can I buy Mitsuimo Caramel Shitate?
- The flavor goes on sale at the Daimaru Tokyo pop-up on September 23, 2026. It is included in the collaboration assortments and is not sold separately.
- Where can I get the Snoopy Sugar Butter Tree products?
- The first pop-up is at Daimaru Tokyo from September 23 to September 29, followed by Hankyu Umeda from September 30 to October 6. Direct stores and official online shops begin sales on October 1.
- How much is the Snoopy Sugar Butter Tree assortment?
- The 12-piece assortment is ¥1,857 (tax included), while the 16-piece assortment is ¥2,775 (tax included). The pouch set costs ¥3,150 (tax included).
- Can I receive an original sticker?
- Customers who spend at least ¥3,000 (tax included) on eligible products can receive one sticker while planned quantities last. The design varies by purchase location, and the offer is limited to one sticker per transaction.
