Fujipan is launching a new, larger version of its popular Neo Butter Roll called “Neo Dekakun” across Japan, excluding Hokkaido and Okinawa, starting August 1, 2026. This special edition celebrates the 29th anniversary of the original Neo Butter Roll, which was Japan’s first margarine-filled roll bread when it debuted in 1997.
The Neo Dekakun features twice the amount of margarine inside compared to the standard Neo Butter Roll, making it a satisfying treat for margarine lovers. This product is part of the brand’s celebration of “Neo Butter Roll Day” on August 1, a date officially registered as a commemorative day since 2020.
About the Neo Dekakun
The Neo Dekakun is a larger roll with a generous amount of dough and double the margarine filling, created in response to customer feedback wanting more of the delicious margarine. The packaging showcases a new character, Neo Dekakun, a playful evolution of the Neo Butter Roll mascot, Neo Batakun, adding a fun twist to the product. Two different package designs are available, each featuring a different expression of Neo Dekakun.
Highlights
- Celebrates 29 years since the original Neo Butter Roll launch in 1997.
- Double the margarine filling compared to the regular Neo Butter Roll.
- Available nationwide except in Hokkaido and Okinawa from August 1, 2026.
- Two unique package designs featuring the new mascot Neo Dekakun.
- Official social media campaigns with giveaways, including Neo Dekakun cushions.
Product Details
| Item | Details |
|---|---|
| Name | Neo Dekakun (ネオデカくん) |
| Menu / items | Larger Neo Butter Roll with double margarine filling |
| Location | Nationwide in Japan (excluding Hokkaido and Okinawa) |
| Address | Nagoya, Aichi Prefecture |
| Period | From August 1, 2026 |
| Price | Open price (varies by retailer) |
