When can I buy the new Gooey Cookie flavors?

The three flavors go on sale from October 1, 2026. From November, the BBB store will offer one or two flavors selected at random each day.

Where can I get the Matcha Latte Gooey Cookie?

It is available at BBB, Edo St., and Meiji St. during October. The products are sold in limited quantities and may sell out.

How much are the new Gooey Cookies?

Matcha Latte is ¥700 (tax included). Caramel Popcorn and Birthday Shortcake are ¥680 (tax included) each.

ovgo Baker Launches 3 New Gooey Cookie Flavors in Toranomon October 1

ovgo Baker will launch three new Gooey Cookie flavors at its BBB store in Toranomon, Tokyo, from October 1, 2026. The new lineup includes Matcha Latte, Caramel Popcorn, and Birthday Shortcake.

The three flavors will be regular offerings exclusive to BBB, while Matcha Latte will also be available at the brand’s Edo St. and Meiji St. stores during October. From November, BBB will offer one or two of the three flavors at random each day.

Each cookie is sold in limited quantities. Matcha Latte Gooey Cookie costs ¥700 (tax included), while Caramel Popcorn Gooey Cookie and Birthday Shortcake Gooey Cookie are ¥680 (tax included) each.

Table of contents

About the Gooey Cookie
Menu and Availability Details
1. Before you buy

About the Gooey Cookie

Super Gooey Cookie

The Super Gooey Cookie is the original thick, palm-sized treat that helped establish ovgo Baker’s Gooey Cookie series. Its soft cookie dough surrounds a rich chocolate sauce center.

Carrot Cake Gooey Cookie

The Carrot Cake Gooey Cookie is one of ovgo Baker’s earlier seasonal variations, bringing the flavors of carrot cake to the brand’s soft, filled cookie format.

Chocolate Mint Gooey Cookie

The Chocolate Mint Gooey Cookie is a seasonal flavor that combines the rich Gooey Cookie texture with a refreshing chocolate mint profile.

Matcha Latte Gooey Cookie

Matcha Latte Gooey Cookie combines marbled matcha and plain dough with matcha white chocolate sauce. It is ¥700 (tax included) and is available from October 1, 2026.

Caramel Popcorn Gooey Cookie

Caramel Popcorn Gooey Cookie features caramel popcorn in the dough and as a topping, plus homemade caramel sauce inside. It is ¥680 (tax included) from October 1, 2026.

Birthday Shortcake Gooey Cookie

Birthday Shortcake Gooey Cookie is topped with colorful sprinkles and filled with white chocolate sauce and strawberry jam. It is ¥680 (tax included) from October 1, 2026.

Ovgo is a socially conscious brand that aims to solve environmental and social issues through food. The company name is derived from the initials of ‘organic, vegan, gluten-free as options.’ They produce and sell plant-based baked goods made with as many organic and domestically sourced ingredients as possible, under the ‘ovgo Baker’ brand. Currently, they operate four stores mainly in Tokyo, Nihonbashi, Harajuku, and other areas. In 2022, they obtained B Corp certification, the first for a domestic restaurant. URL: https://ovgobaker.com/ Instagram: @ovgo_official

About ovgo Baker

ovgo Baker is a plant-based bake shop that uses organic and locally sourced Japanese ingredients whenever possible. The brand operates four stores, including locations in Nihonbashi and Harajuku.

Super Gooey Cookie

The Super Gooey Cookie showcases the signature format: thick plant-based cookie dough with a rich filling that flows out when the cookie is broken open.

Carrot Cake Gooey Cookie

The Carrot Cake Gooey Cookie presents a seasonal take on ovgo Baker’s substantial, soft-centered cookie series.

Chocolate Mint Gooey Cookie

The Chocolate Mint Gooey Cookie adds a cool mint note to the rich, soft texture that defines the Gooey Cookie lineup.

Matcha Latte Gooey Cookie

Matcha Latte Gooey Cookie has a bittersweet matcha flavor and a gooey matcha white chocolate center. The price is ¥700 (tax included).

Caramel Popcorn Gooey Cookie

Caramel Popcorn Gooey Cookie layers crunchy popcorn texture with soft dough and a flowing caramel center. The price is ¥680 (tax included).

Birthday Shortcake Gooey Cookie

Birthday Shortcake Gooey Cookie pairs colorful sprinkles with white chocolate sauce and tangy strawberry jam. The price is ¥680 (tax included).

ovgo Baker is a Socially Conscious Brand that aims to address environmental and social issues through food. The company name, ovgo, comes from the initials of “organic, vegan, gluten-free as options.” The company operates ovgo Baker, a plant-based bake shop that produces and sells baked goods made entirely with plant-based ingredients, using organic and locally sourced Japanese ingredients whenever possible. Currently, the company operates four locations, primarily in Tokyo, including Nihonbashi and Harajuku. In 2022, ovgo became the first food and beverage business in Japan to obtain B Corp certification. URL: https://ovgobaker.com/ Instagram: @ovgo_official

Plant-Based Baking at ovgo Baker

ovgo Baker produces baked goods entirely with plant-based ingredients and works to address environmental and social issues through food.

ovgo Baker’s signature Gooey Cookie is a thick, palm-sized plant-based cookie with a soft, chewy texture and a warm sauce or filling inside. Breaking the cookie open reveals a rich center, creating a dessert experience that is closer to a freshly baked treat than a standard crisp cookie.

ovgo Baker Launches 3 New Gooey Cookie Flavors in Toranomon October 1

Highlights

Matcha Latte Gooey Cookie: a marbled matcha and plain dough with matcha white chocolate sauce, ¥700 (tax included).
Caramel Popcorn Gooey Cookie: caramel popcorn in the dough and on top, with homemade caramel sauce inside, ¥680 (tax included).
Birthday Shortcake Gooey Cookie: colorful sprinkles, white chocolate sauce, and sweet-and-tart strawberry jam, ¥680 (tax included).
All three flavors are available at ovgo Baker BBB, with Matcha Latte also sold at Edo St. and Meiji St. during October.
The new flavors are made with plant-based ingredients, in keeping with ovgo Baker’s product philosophy.

Menu and Availability Details

Item	Details
Name	ovgo Baker Gooey Cookie new flavors
Menu / items	Matcha Latte Gooey Cookie; Caramel Popcorn Gooey Cookie; Birthday Shortcake Gooey Cookie
Release date	October 1, 2026
Period	From October 1, 2026; from November, BBB offers one or two of the three flavors at random each day
Location	ovgo Baker BBB in Toranomon, Tokyo
Stores	ovgo Baker BBB: all three flavors; ovgo Baker Edo St.: Matcha Latte; ovgo Baker Meiji St.: Matcha Latte
Price	Matcha Latte Gooey Cookie: ¥700 (tax included); Caramel Popcorn Gooey Cookie: ¥680 (tax included); Birthday Shortcake Gooey Cookie: ¥680 (tax included)
Official website	ovgo Baker official website

Before you buy

When can I buy the new Gooey Cookie flavors?: The three flavors go on sale from October 1, 2026. From November, the BBB store will offer one or two flavors selected at random each day.
Where can I get the Matcha Latte Gooey Cookie?: It is available at BBB, Edo St., and Meiji St. during October. The products are sold in limited quantities and may sell out.
How much are the new Gooey Cookies?: Matcha Latte is ¥700 (tax included). Caramel Popcorn and Birthday Shortcake are ¥680 (tax included) each.