TOIRO has launched a new Snow White Cake in Tokamachi, Niigata, with online reservations opening September 17, 2026. The Christmas cake is made with 100% Uonuma Koshihikari rice flour from Tokamachi and soy-based cream.
The release is aimed at diners looking for a gluten-free Christmas dessert made without wheat, eggs, or dairy ingredients. Reservations are available through JR-Cross Food Mall and other online shops, with delivery scheduled for December 19–24.
The lineup includes the ¥5,500 Snow White Cake, the ¥5,700 Rich Chocolate Cake, and the ¥5,500 Triple Berry Fromage. All are 5-inch cakes measuring approximately 15 cm in diameter, with consumption tax and shipping included except for Okinawa and remote islands.
About TOIRO Christmas Cakes
Snow White Cake
TOIRO’s ¥5,500 Snow White Cake reflects the snowy landscape of Tokamachi with a pure white finish. Soy cream, rice-flour sponge, and soy strawberry cream create a light texture with a bright strawberry flavor.
Snow White Cake Arrangement
The ¥5,500 Snow White Cake can be customized with fruit and other toppings for a personal Christmas dessert.
Decorating Ideas for TOIRO Cake
TOIRO suggests decorating the ¥5,500 Snow White Cake with family or friends. The cake’s white surface provides a simple base for seasonal fruit.
TOIRO Christmas Cake Feature Page
The special TOIRO Christmas cake page introduces easy decorating ideas supervised by pastry chefs from fruit parlor Kajitsuen Le Ribere.
JRE MALL
TOIRO Christmas cakes, including the ¥5,500 Snow White Cake, are available for reservation through JRE MALL.
TOIRO makes these cakes at the Tokamachi Sukoyaka Factory using rice flour and soy milk on a dedicated line that does not use wheat, eggs, or dairy ingredients. The Snow White Cake combines a light rice-flour sponge with milk-flavored soy cream, fruit-soaked strawberries, and soy strawberry cream. Customers can also decorate the white cake with their own fruit toppings.
Highlights
- Snow White Cake: ¥5,500 (tax and shipping included, except Okinawa and remote islands)
- Rich Chocolate Cake: ¥5,700 (tax and shipping included, except Okinawa and remote islands)
- Triple Berry Fromage: ¥5,500 (tax and shipping included, except Okinawa and remote islands)
- All three cakes use 100% Uonuma Koshihikari rice flour from Tokamachi.
- The cakes are made without wheat, eggs, or dairy ingredients.
- The frozen cakes should be thawed slowly in a refrigerator for eight hours and eaten the same day.
Menu & Event Details
| Item | Details |
|---|---|
| Name | TOIRO Gluten-Free Christmas Cakes |
| Menu / items | Snow White Cake; Rich Chocolate Cake; Triple Berry Fromage |
| Release date | September 17, 2026: online reservations open |
| Period | September 17, 2026 – December 8, 2026: standard online reservations; December 19–24, 2026: delivery period. Hometown tax reservations: September 18–November 30, 2026; delivery December 19–21, 2026. |
| Location | Tokamachi, Niigata; online ordering available nationwide through listed shops |
| Stores | JR-Cross Food Mall; JRE MALL; Rakuten marketplace; Amazon; JRE MALL Hometown Tax |
| Price | Snow White Cake: ¥5,500 (tax and shipping included, except Okinawa and remote islands); Rich Chocolate Cake: ¥5,700 (tax and shipping included, except Okinawa and remote islands); Triple Berry Fromage: ¥5,500 (tax and shipping included, except Okinawa and remote islands) |
| Official website | TOIRO official website |
Before you buy
- When can I buy the TOIRO Snow White Cake?
- Online reservations open September 17, 2026, and are accepted through December 8, 2026 through the standard online shops. Hometown tax reservations run from September 18 through November 30, 2026.
- How much is the Snow White Cake?
- The 5-inch Snow White Cake costs ¥5,500, including tax and shipping except for Okinawa and remote islands.
- How should I thaw the cake?
- Keep the cake in the refrigerator for eight hours to thaw it slowly, then eat it on the same day. Ordering delivery by the day before serving is recommended.
