Matsuya Foods has launched a new Matsunoya katsudon topping in Tokyo, with advance online sales beginning October 9, 2026. The frozen-style prepared topping combines pork cutlet, sweet-savory sauce, and softly set egg for an easy rice bowl at home.
The three-day advance sale runs exclusively through the official Matsuya online shop from October 9 at midnight through October 11 at 11:59 p.m. Other online marketplaces, including Amazon, Rakuten, and Yahoo! Shopping, will begin selling the product from October 12.
Each 195g pouch can be heated in a microwave for 4 minutes 40 seconds or warmed in hot water. Launch prices start at ¥3,280 for five servings, while the largest 36-serving set costs ¥11,980, with discounts of up to 58% during the official-shop sale.
About the Matsunoya Katsudon Topping
Matsunoya Katsudon Topping Package
The packaged 195g topping is sold in launch-sale sets, including five servings for ¥3,280 and 10 servings for ¥4,480. It is made for quick preparation at home.
Ready-to-Serve Katsudon Topping
The product can be heated and placed over rice for a simple meal. Larger launch-sale options include 12 servings for ¥5,280 and 24 servings for ¥8,780.
The topping is designed to be placed directly over cooked rice, but it can also be served on its own as a savory side dish. The pork cutlet is paired with a Japanese-style stock sauce and egg, while optional toppings such as shichimi spice or a soft-boiled egg can add extra flavor.
Highlights
- One pouch contains 195g and serves as a ready-to-heat katsudon topping.
- Five-serving sets cost ¥3,280 during the launch sale, compared with a regular combined value of ¥4,000.
- The six-serving set is ¥3,580, and the 10-serving set is ¥4,480 during the official-shop promotion.
- Family-size options include 12 servings for ¥5,280, 18 servings for ¥6,980, and 24 servings for ¥8,780.
- The 36-serving set costs ¥11,980, representing the largest stated discount at 58%.
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Matsunoya Katsudon Topping |
| Menu / items | 195g katsudon topping; five-, six-, 10-, 12-, 18-, 24-, and 36-serving sets; additional 15-, 20-, 25-, and 30-serving sets are also available |
| Release date | October 9, 2026, advance sale; general online sales begin October 12, 2026 |
| Period | October 9, 2026, 12:00 a.m. – October 11, 2026, 11:59 p.m., official Matsuya online shop only |
| Location | Official Matsuya online shop and other online marketplaces |
| Stores | Official Matsuya online shop; Amazon; Rakuten store; Yahoo! Shopping store |
| Price | Five servings: ¥4,000 regular combined value, ¥3,280 launch price (18% off); six servings: ¥4,800 value, ¥3,580 launch price (25% off); 10 servings: ¥8,000 value, ¥4,480 launch price (44% off); 12 servings: ¥9,600 value, ¥5,280 launch price (45% off); 18 servings: ¥14,400 value, ¥6,980 launch price (51% off); 24 servings: ¥19,200 value, ¥8,780 launch price (54% off); 36 servings: ¥28,800 value, ¥11,980 launch price (58% off); single purchase: ¥800 plus shipping. Displayed set prices include tax. |
| Official website | Official Matsuya online shop |
Before you buy
- When can I buy Matsunoya Katsudon Topping?
- Advance sales begin on October 9, 2026, through the official Matsuya online shop. Other online marketplaces begin selling it from October 12.
- How much is the Matsunoya Katsudon Topping?
- Launch-sale prices range from ¥3,280 for five servings to ¥11,980 for 36 servings. The displayed set prices include tax.
- Where can I get Matsunoya Katsudon Topping?
- It is available through the official Matsuya online shop, followed by Amazon, the Rakuten store, and the Yahoo! Shopping store.
