Only a limited run of Lawson Store 100’s October value offers is available at its stores in Japan. From October 7, shoppers can save ¥30 when they buy three eligible ¥100 oden items together, while two new chocolate breads also join the store’s lineup.
The oden offer runs for seven days, from October 7 through October 13, at Lawson Store 100 stores. Customers can choose any three qualifying items, including standard oden ingredients and four additional items designed to be enjoyed as oden ingredients. The promotion does not apply at Lawson or Natural Lawson stores.
Each qualifying oden item costs ¥100 before tax, or ¥108 including tax. Three items normally total ¥324 including tax, but the promotion brings the total to ¥294. The White Chocolate Bread and Black Chocolate Bread launch on October 7 at ¥127 each including tax, and October flyers also include store coupons and other value offers.
About Lawson Store 100’s October Offers
Lawson Store 100’s campaign is built around flexible choices rather than a fixed set. Shoppers can combine items such as burdock fish cake, flavor-soaked daikon and hanpen with Wiener Roll, Mochi Pouch, Mocchi Mochi or Grilled Chikuwa. The store says product availability and pricing may vary by location.
Highlights
- Three eligible ¥100 oden items are discounted by ¥30, reducing the usual ¥324 total to ¥294 including tax.
- Qualifying choices include burdock fish cake, flavor-soaked daikon, hanpen, Wiener Roll, Mochi Pouch, Mocchi Mochi and Grilled Chikuwa.
- White Chocolate Bread and Black Chocolate Bread are new releases priced at ¥127 each including tax.
- The chocolate breads use soft French-style bread with chocolate pieces and cream inside.
- October flyers include value-priced products and special coupons, with limited flyer quantities.
Menu and Event Details
| Item | Details |
|---|---|
| Name | Lawson Store 100 October Value Support offers |
| Menu / items | Eligible oden items; White Chocolate Bread; Black Chocolate Bread; October value coupons |
| Release date | October 7, 2026 |
| Period | Oden discount: October 7, 2026 – October 13, 2026; coupon periods: October 7, 2026 – October 20, 2026 and October 21, 2026 – November 3, 2026 |
| Location | Lawson Store 100 stores in Japan |
| Stores | Lawson Store 100, 473 stores as of the end of August 2026 |
| Price | Eligible oden items: ¥100 before tax, ¥108 including tax each; three items: ¥324 normally or ¥294 including tax after the ¥30 discount; White Chocolate Bread: ¥118 before tax, ¥127 including tax; Black Chocolate Bread: ¥118 before tax, ¥127 including tax |
| Official website | Official website; Campaign page |
Before you buy
- When can I buy the eligible oden items?
- The three-item ¥30 discount is available from October 7 through October 13, 2026, at Lawson Store 100 stores.
- How much are the White Chocolate Bread and Black Chocolate Bread?
- Both breads cost ¥127 each including tax. They go on sale October 7, 2026.
- Where can I get the October coupons?
- The coupons are attached to flyers distributed in Lawson Store 100 stores. Flyer quantities are limited, and individual coupons have their own conditions and usage periods.
The new breads continue the store’s “Which One Do You Prefer?” product series. White Chocolate Bread combines soft French-style bread with diced white chocolate and white chocolate cream for a milky flavor. Black Chocolate Bread uses cocoa-flavored bread with diced chocolate and chocolate cream for a richer milk-chocolate taste.
The October flyer also introduces Lawson Store 100’s two pricing programs: “Serious Price” for everyday essentials offered at approachable prices, and “Special Price” for products that are especially affordable for a limited period. Customers should check the in-store flyer for coupon conditions, since participating products may change during the month.
Items are subject to stock availability, and selection can differ by store. The listed prices include the reduced tax rate for takeout; purchases consumed in an eat-in area may be subject to the standard tax rate.
