Steak Miya unveils its 2027 New Year lucky bags in Japan, led by the debut of the Moo-Taro plush charm in the B Course. Online reservations open on Nov 10, 2026 at 9:00 a.m. and close on Nov 24 at 11:59 p.m.; limited quantities will be available for pickup from Dec 15, 2026 to Jan 5, 2027 at participating restaurants.
The lucky bags are sold in limited quantities and online reservations run through November 24 at 11:59 p.m.; collection is from December 15, 2026 through January 5, 2027 at participating Steak Miya restaurants.
The A Course costs ¥3,800 (tax included), while the B Course costs ¥5,000 (tax included). Both include a ¥1,500 Steak Miya discount coupon, a 500 ml Miyano Tare voucher, and original everyday goods. The B Course also includes the new Moo-Taro plush charm.
About the Steak Miya Lucky Bags
Steak Miya has packed the bags with practical items for enjoying its restaurant flavors beyond the dining room. The original soup bottle and stainless-steel tumbler can be brought to a participating restaurant to take out soup-bar soup or drinks, subject to the purchase conditions.
Highlights
- A Course: ¥3,800 (tax included), with an original soup bottle, stainless-steel tumbler, and bag.
- B Course: ¥5,000 (tax included), adding the debut Moo-Taro plush charm.
- Both courses include three ¥500 discount coupons, worth ¥1,500 in total.
- Each course includes a voucher for one 500 ml bottle of Miyano Tare.
- Only the lucky bag soup bottle and tumbler can be used for soup-bar soup or drink takeout.
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Steak Miya 2027 New Year Lucky Bag |
| Menu / items | A Course; B Course; Moo-Taro plush charm; original soup bottle; original stainless-steel tumbler; original bag; Miyano Tare 500 ml voucher; Steak Miya discount coupons |
| Release date | November 10, 2026, at 9 a.m. for online reservations |
| Period | Online reservation: November 10, 2026, 9 a.m. – November 24, 2026, 11:59 p.m.; collection: December 15, 2026 – January 5, 2027 |
| Location | Participating Steak Miya restaurants in Japan |
| Stores | Steak Miya restaurants; 100 locations as of November 1, 2026 |
| Price | A Course: ¥3,800 (tax included); B Course: ¥5,000 (tax included); Steak Miya discount coupon: ¥1,500 total, made up of three ¥500 coupons; takeout eligibility: minimum ¥1,000 (tax included) purchase per person |
| Official website | Steak Miya official website |
Before you buy
- When can I reserve the Steak Miya 2027 New Year Lucky Bag?
- Online reservations open at 9 a.m. on November 10, 2026, and close at 11:59 p.m. on November 24, 2026.
- How much is the Moo-Taro lucky bag?
- The B Course, which includes the Moo-Taro plush charm, costs ¥5,000 (tax included).
- Where can I collect the lucky bag?
- Collection is available at participating Steak Miya restaurants from December 15, 2026, through January 5, 2027.
Steak Miya is known for steaks and hamburgers served with its signature Miyano Tare, along with soup, salad, and drink bar set menus. The lucky bag campaign combines those restaurant benefits with reusable goods and a character charm designed for everyday use.
The takeout benefit applies only when customers use the soup bottle or tumbler included in the lucky bag. Takeout is available with dine-in or in-store-settled takeout purchases of at least ¥1,000 (tax included) per person; commercially purchased bottles and tumblers are not eligible.
