Yamayoshi Seika Launches Summer Limited Salt Wasabeef Potato Chips Nationwide From July 13

Yamayoshi Seika has unveiled a new summer-exclusive snack: the Salt Wasabeef potato chips. These chips feature a refreshing and sharp wasabi heat combined with savory beef flavor, perfect for the hot season.

For visitors to Japan during summer, this limited-time snack offers a unique taste experience that pairs well with cold beer or as a refreshing treat in the heat. Available only at convenience stores nationwide, the Salt Wasabeef chips provide a cool and flavorful twist on the popular Wasabeef brand, making them a must-try snack during your trip.

About Yamayoshi Seika’s Summer Limited Salt Wasabeef Potato Chips

Yamayoshi Seika, a well-established snack manufacturer based in Kawaguchi, Saitama, is releasing the Salt Wasabeef potato chips on July 13, 2026. This product is a summer-limited flavor that combines the sharp and refreshing spiciness of wasabi with rich beef taste. It caters to the summer season when people often seek lighter, cooler flavors to enjoy despite the heat.

The Salt Wasabeef chips are part of Yamayoshi Seika’s long-selling Wasabeef series, which previously saw success with the “Super Dimensional Wasabeef” flavor launched in January 2026. This new summer edition aims to refresh fans with a crisp and invigorating taste. The chips come in 50g packs and are exclusively sold at convenience stores across Japan.

Highlights

• Summer-only Salt Wasabeef flavor with a sharp, refreshing wasabi kick.
• Combines spicy wasabi heat with savory beef flavor for a unique taste.
• Available nationwide at convenience stores starting July 13, 2026.
• Comes in 50g packs priced at ¥180 (tax included).
• Pairs well with beer for a perfect summer snack.
• Also available is the regular Wasabeef potato chips (50g) priced at ¥160 (tax included) at general retailers nationwide.

Product & Availability Details