Only a limited run of four Sanrio-designed Philadelphia 6P cream cheese products is available from Morinaga Milk across Japan, beginning October 1, 2026.
The products will roll out nationwide in limited quantities, giving shoppers a chance to find packaging featuring Cinnamoroll, Pompompurin, Pochacco, and My Melody during the seasonal release.
The products are sold through nationwide retail channels, although the release does not specify individual stores or prices. A related purchase-based campaign also begins online at 10:00 a.m. on October 1.
About the Sanrio Philadelphia collaboration
The collaboration gives four Philadelphia products different character-focused themes. The plain and honey cream cheese packages highlight the happiness of sharing, while the dessert varieties present the products as a personal treat. A special website also features recipe ideas for enjoying the cream cheese in new ways.
Highlights
- Four Philadelphia 6P products feature Cinnamoroll, Pompompurin, Pochacco, and My Melody.
- The lineup includes plain cream cheese, mild honey cream cheese, and two dessert-style cream cheese products with dried fruit and nuts.
- The products launch gradually nationwide from October 1, 2026, in limited quantities.
- The Happy Creamy campaign offers 120 cushion blankets in total, with 30 prizes for each character.
- Eligible purchases require a receipt, invoice, or cooperative shopping statement for online entry.
Product & Availability
| Item | Details |
|---|---|
| Name | Philadelphia 6P Cream Cheese Series with Sanrio characters |
| Menu / items | Philadelphia Cream Cheese 6P Plain; Philadelphia 6P Mild Honey; Philadelphia Dessert 6P Cream Cheese with Two Types of Dried Fruit and Nuts; Philadelphia Dessert 6P Cream Cheese with Irresistible Rum Raisins and Nuts |
| Release date | October 1, 2026, rolling out nationwide |
| Period | Product release: from October 1, 2026, in limited quantities. Receipt validity: October 1–November 30, 2026. Campaign applications: October 1, 2026, at 10:00 a.m.–December 2, 2026, at 11:59 p.m. |
| Location | Nationwide in Japan |
| Stores | Nationwide retail channels; individual stores are not specified in the release |
| Price | Not specified in the release |
| Official website | Happy Creamy campaign website; Morinaga Milk website; Philadelphia brand website |
Before you buy
- When can I buy the Sanrio Philadelphia 6P products?
- They begin rolling out nationwide on October 1, 2026, in limited quantities. The release does not identify individual retailers or provide prices.
- How can I enter the Happy Creamy campaign?
- Buy an eligible product during the receipt-validity period, photograph the receipt or other accepted purchase record, and upload it through the campaign entry form.
- What can I win in the Happy Creamy campaign?
- A total of 120 original cushion blankets are available, with 30 blankets allocated to each of Cinnamoroll, Pompompurin, Pochacco, and My Melody.
