Mammies, a beloved apple pie specialty shop in Taito Ward’s Yanaka area, is offering a free 10% discount on all in-store items (excluding drinks) when the temperature exceeds 35°C. This “Heatwave Discount” runs from 12:00 to 15:00 on days forecasted to be that hot.
Additionally, on August 1, known as “Pie Day,” Mammies will sell their popular medium-sized apple pies at about half price, ¥1,200 instead of the usual ¥2,390. This annual event draws large crowds and is a summer highlight for locals.
About Mammies and Their Summer Campaigns
Mammies has been a staple in the Yanaka neighborhood, known for its delicious apple pies. To support the community during the hot summer and rising living costs, they have launched two special initiatives: a heatwave discount and a Pie Day sale. The heatwave discount helps customers enjoy their treats on scorching days, while the Pie Day event offers a rare chance to purchase their signature apple pie at a significantly reduced price. The number of pies available on Pie Day is limited to what the bakers can prepare that morning, so they often sell out quickly.
Highlights
- Heatwave Discount: 10% off all in-store items (excluding drinks) from 12:00 to 15:00 on days over 35°C.
- Pie Day on August 1: Medium apple pies sold at ¥1,200 (tax included), about half the regular price of ¥2,390.
- Limited quantities on Pie Day; pies are freshly baked and sold until sold out.
- Events aim to bring joy and savings to local families during the hot, costly summer season.
Event Details
| Item | Details |
|---|---|
| Name | Mammies Yanaka Main Store |
| Menu / items | Medium Apple Pie (regular price ¥2,390, Pie Day price ¥1,200); all in-store items (excluding drinks) 10% off on heatwave days |
| Location | Yanaka, Taito Ward, Tokyo |
| Address | 3-8-7 Yanaka, Taito-ku, Tokyo |
| Period | Heatwave Discount: From August 1, 2026, on days with forecasted temperatures above 35°C, 12:00–15:00 Pie Day: August 1, 2026 (limited quantity) |
| Price | Medium Apple Pie: ¥2,390 (tax included) regular price; ¥1,200 (tax included) on Pie Day; 10% off on all in-store items (excluding drinks) during heatwave discount hours |
