The Hakurei Shrine Summer Festival 2026 collaboration with the popular Touhou Project is coming to HANA・BIYORI, the innovative flower park adjacent to Yomiuriland in Tokyo. Running from July 3 to July 31, 2026, this event offers exclusive merchandise, a keyword rally, special displays, and a live music event celebrating Touhou Project’s rich universe.
Visitors to Japan who enjoy anime-inspired goods and cultural events will find this collaboration especially appealing. Located near Yomiuriland, a well-known amusement park in Tokyo’s Inagi City, HANA・BIYORI provides a unique setting to experience seasonal festivities combined with Touhou’s charming characters and artwork. Fans and collectors can purchase limited-edition items while enjoying the park’s beautiful floral displays.
About the Hakurei Shrine Summer Festival 2026 Collaboration at HANA・BIYORI
The collaboration features original illustrations by artist baba of beloved Touhou characters including Reimu Hakurei, Marisa Kirisame, and Yuuka Kazami. Exclusive acrylic figures and multi-keychains will be available, along with cute clear files showcasing chibi characters and seasonal flowers. Visitors can participate in a keyword rally throughout the park, collecting clues to win special prizes. On July 19, a special edition of the Touhou LIVEBOX event will be held, featuring live performances of Touhou arrangement music by popular groups.
Highlights
- Exclusive acrylic figures of Reimu, Marisa, and Yuuka priced at ¥2,530 each (tax included)
- Multi-keychains featuring the same characters for ¥880 each (tax included)
- Chibi character clear files with seasonal flowers for ¥550 (tax included)
- Keyword rally participation ticket available for ¥880 (tax included), with prizes for completing the challenge
- Purchase bonuses: For every ¥1,000 spent on Touhou Project goods, customers receive a random special collectible from a set of five
- Special collaboration one-day pass includes a goshuin-style postcard and original badge
- Live music event Touhou LIVEBOX SP on July 19 featuring Alstroemeria Records, Konone Izumi, and DiGiTAL WiNG
- Social media campaign with hashtag #東方びより offers a chance to win a full set of five purchase bonuses
During the event, posting photos of the collaboration at HANA・BIYORI on X (formerly Twitter) or Instagram with the hashtag #東方びより enters participants into a lottery to win a complete set of the five purchase bonus items. The event promises a rich experience blending nature, music, and the beloved world of Touhou Project.
Event Details
| Item | Details |
|---|---|
| Name | Hakurei Shrine Summer Festival 2026 Touhou Project Collaboration at HANA・BIYORI |
| Menu / items | Acrylic figures (Reimu, Marisa, Yuuka), multi-keychains, clear files, keyword rally ticket, collaboration one-day pass, live music event |
| Location | HANA・BIYORI, adjacent to Yomiuriland, Inagi City, Tokyo |
| Address | 4015-1 Yanokuchi, Inagi City, Tokyo |
| Period | July 3, 2026 (Fri) – July 31, 2026 (Fri) |
| Price | ¥2,530 (acrylic figures); ¥880 (multi-keychains, keyword rally ticket); ¥550 (clear files); ¥1,000 per purchase for bonus items; collaboration one-day pass price varies |
| Release date | July 3, 2026 |
