Square Enix is celebrating the 25th anniversary of FINAL FANTASY X with a special pop-up store opening at Daimaru Tokyo from July 17 to August 3, 2026. Fans visiting Tokyo can explore a wide range of exclusive merchandise, including new FINAL FANTASY X items and early releases from FINAL FANTASY XIV.
This pop-up store offers a unique opportunity for international visitors and gamers to experience the rich world of Square Enix’s iconic titles. Located on the 11th floor event space of Daimaru Tokyo, the store features commemorative 25th-anniversary artwork, mini panels with charming chibi illustrations, and a variety of collectibles perfect for fans and collectors alike.
About the FINAL FANTASY X 25th Anniversary Pop Up Store
The Square Enix Pop Up Store showcases popular series such as Dragon Quest, FINAL FANTASY, and Kingdom Hearts, offering an extensive selection of merchandise including apparel, accessories, music products, and comics. For this special event, a dedicated section highlights FINAL FANTASY X’s 25th anniversary with exclusive goods like masking tapes, canvas pouches, bags, keychains, and more.
Additionally, starting July 17, select FINAL FANTASY XIV products will be available for early purchase, including acrylic keychains, sticker sets, and masking tapes featuring new designs inspired by the game’s iconic elements.
Highlights
- New FINAL FANTASY X masking tapes priced at ¥1,760 and ¥1,650 (tax included), available from July 17.
- Canvas pouch with plush-style illustrations for ¥2,420 (tax included).
- Shoulder bag featuring Tidus for ¥5,280 and a large tote bag with Yuna for ¥6,050 (tax included).
- Glitter keychain “Fraternity” for ¥1,980 and 25th anniversary-themed items like a chirimen-style pouch (¥3,080), acrylic keychains (¥1,650), and clear file sets (¥1,100).
- Mini acrylic charm set with moogle illustrations for ¥1,650 and accessory pin badge sets for ¥3,080.
- Mini clear poster collections and magnet collections available in boxes (¥11,880 and ¥10,560) or single items (¥990 and ¥880), with random designs included.
- Exclusive FINAL FANTASY XIV early-release items such as the Arcadia acrylic keychain for ¥1,540 and sticker sets for ¥990, with purchase limits in place.
- Special events and giveaways including rubber coasters and cup markers for customers who shop across Daimaru Tokyo and Daimaru Shinsaibashi locations.
The pop-up store at Daimaru Tokyo operates from 10:00 AM to 8:00 PM, with the final day closing at 6:00 PM. Due to expected crowds, entry on July 17 and 18 will require numbered tickets distributed starting at 8:30 AM at the first-floor entrance near Louis Vuitton. Visitors are advised to follow staff instructions and be prepared for possible entry restrictions throughout the event period.
This event complements the ongoing pop-up at Daimaru Shinsaibashi in Osaka, running from July 3 to August 30, offering fans across Japan a chance to celebrate FINAL FANTASY X’s milestone anniversary.
Event Details
| Item | Details |
|---|---|
| Name | SQUARE ENIX POP UP STORE: FINAL FANTASY X 25th Anniversary |
| Menu / items | FINAL FANTASY X masking tapes, canvas pouches, shoulder bags, tote bags, keychains, acrylic charms, pin badges, mini clear poster collection, magnet collection, FINAL FANTASY XIV acrylic keychains, sticker sets, masking tapes |
| Location | Daimaru Tokyo 11th Floor Event Space |
| Address | 1-9-1 Marunouchi, Chiyoda-ku, Tokyo |
| Period | July 17, 2026 – August 3, 2026 |
| Price | Masking tapes ¥1,760 and ¥1,650; Canvas pouch ¥2,420; Shoulder bag ¥5,280; Tote bag ¥6,050; Glitter keychain ¥1,980; Chirimen pouch ¥3,080; Acrylic keychains ¥1,650; Clear file set ¥1,100; Pin badge set ¥3,080; Acrylic charm set ¥1,650; Mini clear poster box ¥11,880; Single poster ¥990; Magnet box ¥10,560; Single magnet ¥880; FF XIV acrylic keychain ¥1,540; Sticker set ¥990 (all tax included) |
