Only a limited run of the Gong cha original HAPPINESS BAG 2027 will be available online in Japan. Gong cha Japan will begin selling the New Year gift bag through My Gong cha on November 13, 2026, at noon.
The set brings Gong cha’s tea experience into the home with a strainer mug, assorted TEACRAFT tea bags, Alishan Oolong Tea leaves, and everyday goods. Sales are online only, with priority access for eligible My Gong cha LEGEND and AMBASSADOR members before the general release.
The bag costs ¥7,500 (tax included and shipping included) and includes six digital drink tickets worth about ¥6,000 in total. Each ticket can be used for one drink with up to three toppings, while the complete bag is limited in quantity and sold on a first-come, first-served basis.
About the Gong cha HAPPINESS BAG
Jingdezhen strainer mug
The ¥7,500 (tax included) HAPPINESS BAG includes a colorful Jingdezhen porcelain mug with a built-in strainer. Its 200ml capacity lets users brew and drink tea in one cup.
TEACRAFT tea bag assortment
The set includes five TEACRAFT tea bags: Strawberry and Rose Darjeeling, Muscat and Peach Dong Ding Oolong, and the bag-exclusive Lychee Jasmine flavor. These tea bags are included in the ¥7,500 (tax included) HAPPINESS BAG.
Alishan Oolong Tea leaves
The HAPPINESS BAG contains 20g of Alishan Oolong Tea leaves, enough for approximately five to six cups. The tea is included in the ¥7,500 (tax included) set.
Original tote bag
The included original tote bag has room for A4-size items and features a divider, inner pocket, and button closure. It comes as part of the ¥7,500 (tax included) HAPPINESS BAG.
Gongcham marker charm
One random Gongcham marker charm from five designs is included with the ¥7,500 (tax included) HAPPINESS BAG. It can be attached to items such as umbrellas and bags.
Digital drink tickets
Six My Gong cha digital drink tickets are included, with a combined value of approximately ¥6,000. Each ticket covers one drink with up to three toppings and is part of the ¥7,500 (tax included) HAPPINESS BAG.
The 2027 edition combines tea-making items, tea leaves, carry goods, and digital drink benefits in Gong cha’s largest-ever assortment by item count. The digital tickets are added to the purchaser’s My Gong cha account and can be used at staffed registers, mobile ordering, and self-service registers. They may also be given to friends or family members.
Highlights
- Six My Gong cha digital drink tickets are worth about ¥6,000 in total and allow up to three toppings per drink.
- The ¥7,500 (tax included) bag includes a 200ml strainer mug made in Jingdezhen.
- The five-bag TEACRAFT assortment includes the bag-exclusive Lychee Jasmine flavor.
- Alishan Oolong Tea leaves provide approximately five to six cups of tea at home.
- A random Gongcham marker charm, one of five designs, is included with the original tote bag.
- Digital drink tickets are scheduled to be added on January 1, 2027, and remain valid through June 30, 2027.
Product & Availability
| Item | Details |
|---|---|
| Name | Gong cha original HAPPINESS BAG 2027 |
| Menu / items | Jingdezhen strainer mug; TEACRAFT tea bag assortment, five bags; Alishan Oolong Tea leaves, 20g; original tote bag; random Gongcham marker charm; six My Gong cha digital drink tickets |
| Release date | November 13, 2026, at noon for general online sales; November 10, 2026, at noon for eligible LEGEND and AMBASSADOR members |
| Period | Priority sales: November 10, 2026, noon – November 11, 2026, 11:59 p.m.; general sales: November 13, 2026, noon – November 26, 2026, 11:59 p.m., or while supplies last |
| Location | My Gong cha online store, Japan |
| Stores | Gong cha Japan; My Gong cha online store |
| Price | HAPPINESS BAG: ¥7,500 (tax included, shipping included); six digital drink tickets: approximately ¥6,000 in total value; Jingdezhen strainer mug and TEACRAFT tea bag assortment: included in the ¥7,500 bag price |
| Official website | Official website |
Before you buy
- When can I buy the Gong cha HAPPINESS BAG 2027?
- General online sales start November 13, 2026, at noon and run until November 26 at 11:59 p.m., or until the limited stock sells out. Eligible LEGEND and AMBASSADOR members can buy it from November 10.
- How much is the Gong cha HAPPINESS BAG 2027?
- The price is ¥7,500 (tax included and shipping included). The six digital drink tickets have a combined value of approximately ¥6,000.
- Where can I buy the Gong cha HAPPINESS BAG 2027?
- It is sold online through My Gong cha. Customers must register for My Gong cha before purchasing, and each person may buy up to three bags across the priority and general sales periods.
- When will the Gong cha HAPPINESS BAG 2027 arrive?
- Orders are scheduled to begin shipping on January 1, 2027.
