Only a limited run of White Chocolat au Lait is available at NewDays and NewDays KIOSK in Tokyo and across the JR East area from October 6, 2026. The dessert drink is a collaboration between NewDays private brand Newtas and acure made, the original beverage brand from JR East Cross Station.
The drink will also roll out through plus acure vending machines from October 13, 2026, with vending-machine availability beginning in stages. It is sold while supplies last, and some NewDays and NewDays KIOSK locations are excluded.
White Chocolat au Lait costs ¥210 (tax included) and comes in a 180ml cup. It combines Hokkaido cream with the rich sweetness of white chocolate, offering a creamy drink designed as a small dessert or an everyday treat.
About White Chocolat au Lait
Figure 1: ‘What kind of snack beverage would you like to drink from a cup-type chilled drink?’ (722 responses, February 2026 internet survey)
JR East Cross Station developed the drink in response to interest in indulgent dessert beverages served in chilled cups. Hokkaido cream makes up 2.0% of the product, while white chocolate adds a smooth, lingering sweetness intended to feel more like a dessert than a standard milk drink.
Highlights
- White Chocolat au Lait is priced at ¥210 (tax included).
- The 180ml cup uses Hokkaido cream and white chocolate.
- NewDays and NewDays KIOSK stores begin selling the drink on October 6, 2026.
- plus acure vending machines begin a staged rollout on October 13, 2026.
- The product is a collaboration between Newtas and acure made.
Product & Availability
| Item | Details |
|---|---|
| Name | WHITE CHOCOLAT AU LAIT |
| Menu / items | White Chocolat au Lait, 180ml cup |
| Period | From October 6, 2026 at NewDays and NewDays KIOSK; from October 13, 2026 at plus acure vending machines; limited quantity, no end date specified |
| Release date | October 6, 2026 at NewDays and NewDays KIOSK; October 13, 2026 at plus acure vending machines |
| Location | JR East area, including NewDays, NewDays KIOSK, and plus acure vending machines |
| Stores | NewDays and NewDays KIOSK, excluding some locations; plus acure vending machines, with approximately 390 machines mainly at major stations in the Tokyo metropolitan area |
| Price | White Chocolat au Lait: ¥210 (tax included) |
| Official website | Official product page |
Before you buy
- When can I buy White Chocolat au Lait?
- It goes on sale at NewDays and NewDays KIOSK from October 6, 2026. It becomes available at plus acure vending machines from October 13, 2026, with machines launching the product in stages.
- How much is White Chocolat au Lait?
- The 180ml cup costs ¥210 (tax included).
- Where can I get White Chocolat au Lait?
- It is available at participating NewDays and NewDays KIOSK stores in the JR East area, as well as plus acure vending machines. Some stores are excluded, and quantities are limited.
