Fujiya is launching the new Country Ma’am Shiro Jiwāru Middle Pack across Japan on October 6, 2026. The cookie, previously sold as a winter-only product, will become part of the brand’s year-round lineup.
The product will be available nationwide, with an open suggested retail price rather than a fixed yen amount. A smaller pouch version will follow on October 13 at selected distribution channels, including convenience stores.
The lineup includes Country Ma’am Shiro Jiwāru in an 82 g pack and Country Ma’am Shiro Chibi Jiwāru Pouch in a 42 g pack. The middle pack contains 107 g, including individual wrapping, and all three products are cookies.
About Country Ma’am Shiro Jiwāru
Country Ma’am Shiro Jiwāru Middle Pack
The 107 g middle pack contains butter-based cookies coated in white chocolate. Fujiya lists the product at an open price, with nationwide sales beginning October 6, 2026.
Country Ma’am Shiro Jiwāru
The standard 82 g pack launches on October 6, 2026, alongside the middle pack. Its retail price is open and may vary by store.
Country Ma’am Shiro Chibi Jiwāru Pouch
The portable 42 g pouch launches on October 13, 2026, at selected distribution channels including convenience stores. Fujiya lists it at an open price.
The cookies are made with a fermented-butter cake dough that is baked slowly and coated in white chocolate. The combination is designed to bring together a rich butter aroma, creamy milk notes, and the sweet coating associated with Fujiya’s Ma-mi-re World range.
Highlights
- The Country Ma’am Shiro Jiwāru Middle Pack moves from a winter-only release to year-round sales.
- The cookies use fermented butter and a white-chocolate coating.
- Each individually wrapped cookie features one of six package designs showing Shiro Jiwāru being celebrated by Mami-re-san and Darake-san.
- The six individual-wrapper designs are inserted at random, so one pack may not contain the complete set.
- A smaller 42 g pouch is scheduled for release at selected distribution channels, including convenience stores.
Product & Availability
| Item | Details |
|---|---|
| Name | Country Ma’am Shiro Jiwāru Middle Pack |
| Menu / items | Country Ma’am Shiro Jiwāru Middle Pack, 107 g; Country Ma’am Shiro Jiwāru, 82 g; Country Ma’am Shiro Chibi Jiwāru Pouch, 42 g |
| Release date | Country Ma’am Shiro Jiwāru Middle Pack and Country Ma’am Shiro Jiwāru: October 6, 2026; Country Ma’am Shiro Chibi Jiwāru Pouch: October 13, 2026 |
| Location | Nationwide Japan; the pouch is available through selected distribution channels, including convenience stores |
| Stores | Fujiya products at nationwide retailers; Country Ma’am Shiro Chibi Jiwāru Pouch at selected distribution channels |
| Price | Open price for all three products |
Before you buy
- When can I buy Country Ma’am Shiro Jiwāru Middle Pack?
- The middle pack and the standard Country Ma’am Shiro Jiwāru pack go on sale nationwide on October 6, 2026.
- When can I buy Country Ma’am Shiro Chibi Jiwāru Pouch?
- The 42 g pouch launches on October 13, 2026, through selected distribution channels, including convenience stores.
- How much are the Country Ma’am Shiro Jiwāru products?
- Fujiya lists all three products at an open price, so the retail price may vary by store.
