Taroan has launched its new Aizu no Tenjin-sama no Oyatsu butter castella in Fukushima. The round, honey-scented sweet went on sale on September 14, 2026.
The product is available as an everyday snack for a wide range of ages, with sales at Taroan stores across Fukushima and through the brand’s online shop. A launch promotion runs from September 19 through September 23, 2026.
The four-piece pack will be offered at ¥500 (tax included), reduced from the regular price of ¥640, during the promotion. A single butter castella costs ¥160 (tax included), and the product is also sold through other online sales channels.
About Aizu no Tenjin-sama no Oyatsu
A cheerful package for a family snack
The Aizu no Tenjin-sama no Oyatsu package features a friendly Tenjin-sama design. The butter castella is ¥160 (tax included) per piece and is also available in a four-piece pack.
Aizu-inspired everyday sweet
Taroan representative director Noriyuki Meguro introduced Aizu no Tenjin-sama no Oyatsu as a soft, easy-to-carry snack for both children and adults. One piece costs ¥160 (tax included), while the four-piece pack is ¥500 (tax included) during the launch promotion.
This soft butter castella uses honey from the Aizu area and is baked with butter for a moist, chewy texture. Coarse sugar baked onto the bottom adds a light, crisp sensation to the plain, gently sweet flavor. It pairs well with tea, coffee, or milk and can be enjoyed at home or carried as a casual gift.
Highlights
- Made with Aizu honey and butter for a soft, moist texture.
- A round shape and cheerful package make it suitable for family snacks and small gifts.
- Coarse sugar on the base adds a crisp contrast to the tender cake.
- The four-piece pack is ¥500 (tax included) during the launch promotion, compared with the regular ¥640 price.
- The single-item price is ¥160 (tax included), with a stated shelf life of 30 days.
- The product contains egg, milk ingredients, and wheat. Because it uses honey, it should not be given to infants under one year old.
Product & Availability
| Item | Details |
|---|---|
| Name | Aizu no Tenjin-sama no Oyatsu |
| Menu / items | Honey-flavored butter castella; four-piece pack |
| Release date | September 14, 2026 |
| Period | September 19, 2026 – September 23, 2026 for the four-piece launch promotion |
| Location | Taroan stores across Fukushima Prefecture and the Taroan online shop |
| Stores | All Taroan stores; online shop and other online sales channels |
| Price | Single piece: ¥160 (tax included); four-piece pack: ¥500 (tax included) during the promotion, regular price ¥640 |
| Official website | Taroan official website |
Before you buy
- When can I buy Aizu no Tenjin-sama no Oyatsu?
- The product has been on sale since September 14, 2026. The four-piece launch promotion is available from September 19 through September 23, 2026.
- How much is Aizu no Tenjin-sama no Oyatsu?
- One piece costs ¥160 (tax included). The four-piece pack is ¥500 (tax included) during the promotion, instead of the regular ¥640 price.
- Where can I get Aizu no Tenjin-sama no Oyatsu?
- It is sold at Taroan stores across Fukushima Prefecture and through the Taroan online shop and other online sales channels. Availability may vary by store.
