Scrum Rice Co., Ltd. has launched the “Shinjuku Day Service Mojito” project in Shinjuku, Tokyo. This unique initiative involves growing mint at a local care facility, which is then used in mojitos served at bars in the bustling Kabukicho area.
The project connects a care facility, local farms, and restaurants, allowing care facility users to play an active role in mint cultivation. The mint is grown from seedlings provided by “Pipichan Farm,” known for its pesticide-free farming. This mint is then harvested and delivered to Smappa! Group’s bars and restaurants, where it is used to create the “Shinjuku Day Service Mojito.”
About the Project

The initiative aims to provide care facility users with a sense of purpose and connection to the community. By participating in the cultivation of mint, users can engage in meaningful activities that enhance their physical and cognitive functions. The project also highlights the importance of community involvement and sustainable practices in urban areas like Shinjuku.








Highlights
- Mint for mojitos is grown at a local care facility in Shinjuku.
- The project involves collaboration between Pipichan Farm, the care facility, and Smappa! Group restaurants.
- Care facility users can participate in mint cultivation, enhancing their sense of purpose.
- The initiative supports community engagement and sustainable urban practices.
Menu / Event Details
| Item | Details |
|---|---|
| Name | Shinjuku Day Service Mojito |
| Menu / items | Mojito cocktails featuring mint grown at a care facility |
| Location | Kabukicho, Shinjuku, Tokyo |
| Address | Kabukicho, Shinjuku, Tokyo |
| Period | Not specified in the release |
| Price | Not specified in the release |