The beloved Mochinyan Summer Festival at Seibu Shibuya’s basement food hall has been extended through the end of September due to popular demand. The event has moved to a more accessible location within Seibu Shibuya A Building’s basement first floor food hall, offering visitors an easier way to enjoy a curated selection of sweets and snacks.
This festival is a must-visit for international travelers seeking authentic and charming Japanese and regional treats. Featuring collaborations with renowned brands from Taiwan, Okinawa, Shonan, and now Mount Fuji, the event showcases limited-edition sweets that blend traditional flavors with adorable Mochinyan-themed designs. It’s a perfect chance to sample unique regional delicacies in Tokyo’s vibrant Shibuya district.
About the Mochinyan Summer Festival
The Mochinyan Summer Festival is a special collaboration event hosted by D-Visual Inc. that brings together a selection of premium sweets and foods endorsed by Mochinyan, a popular Taiwanese mascot known for its love of delicious treats. The 2026 “Mochi-Uma Certified Sweets” collection features products from historic and respected brands with nearly a century of tradition, all presented with exclusive Mochinyan packaging and playful paw print designs.
Highlights
- The event was originally held from June 23 to July 6 but has been extended until the end of September in a new, more accessible food hall location at Seibu Shibuya A Building Basement 1.
- New products from Mount Fuji region will be added starting mid-July.
- Popular Shonan Edam cheese cookies “Mochi Velo” and “Mochi Surf” return with refreshed packaging from July 11.
- Exclusive Taiwanese sweets include pineapple cakes from Wang Mama Bakery and Kaishii, taro sweets from Renchin, and Taiwanese tea popcorn from Ponpie.
- Okinawan treats feature pineapple langue de chat cookies from SUN Farm, paw-print shaped chinsuko cookies from Ryukyu Chakan, and premium Kinagawa black tea.
- Shonan collaboration sweets combine Edam cheese with fun Mochinyan designs, perfect for fans of regional flavors.
- Visitors can also enjoy original collaboration menus and limited-edition goods at related event spaces within Seibu Shibuya.
Event Details
| Item | Details |
|---|---|
| Name | Mochinyan Summer Festival Food Corner |
| Menu / items |
– Wang Mama Bakery Pineapple Cake (3 pieces) ¥1,200 – Kaishii Lychee Pineapple Cake (3 pieces) ¥1,600 – Renchin Taro Baked Sweet (1 piece) ¥550 – Ponpie Taiwanese Tea Popcorn (1 bag) ¥250 – SUN Farm Pineapple Langue de Chat Cookies (10 pieces) ¥2,400 – Ryukyu Chakan Paw Print Chinsuko Cookies (15 pieces) ¥860 – Kinagawa Black Tea Tea Bags (2 bags) ¥990 – Kinagawa Black Tea Leaves (40g) ¥3,900 – Mochi Surf Edam Cheese Cookie ¥610 – Mochi Velo Pink Berry Edam Cheese Cookie ¥610 |
| Location | Seibu Shibuya A Building Basement 1 Food Hall, Tokyo |
| Address | 21-1 Udagawacho, Shibuya, Tokyo |
| Period | June 23, 2026 – September 30, 2026 (planned) |
