The Skylark Group, a major restaurant operator in Japan, is celebrating the traditional “Doyo no Ushi no Hi” (Midsummer Day of the Ox) with a special selection of delicious eel dishes available across eight of its brands. From June 25 to July 31, visitors can enjoy expertly prepared eel meals featuring tender, flavorful eel grilled four times for the perfect texture and taste.
This seasonal event is perfect for travelers and food lovers visiting Japan who want to experience authentic Japanese eel cuisine at affordable prices. Whether dining in, taking out, or ordering delivery, these diverse eel menus showcase regional flavors and cooking styles from well-known Skylark Group restaurants, making it easy to enjoy stamina-boosting eel dishes during the summer.
About the Skylark Group Eel Campaign
The campaign features eight Skylark Group brands: Gusto, Jonathan’s, Yumean, Aiya, Karayoshi, Uotami, Hachiro Soba, and Chawan. Each brand offers unique eel dishes, from traditional “unaju” (grilled eel over rice) to creative variations like eel with egg or eel chirashi. The eel is steamed and grilled four times to achieve a crispy outside and tender inside, ensuring a high-quality dining experience.
Highlights
- Eight Skylark Group brands offer a variety of premium eel dishes for dine-in, takeout, and delivery.
- Gusto’s signature “Unaju” features carefully selected eel grilled four times for a fluffy and fragrant finish, priced at ¥1,399 (tax included ¥1,539) for the standard portion and ¥1,817 (tax included ¥1,999) for double eel.
- Jonathan’s offers double-sized “Unaju” dishes from June 11 to September 2, starting at ¥1,799 (tax included ¥1,979).
- Yumean serves thick-cut eel with a special “Tokujo Unaju” (premium unaju) from July 9 to September 9, priced at ¥2,182 (tax included ¥2,400) and ¥3,273 (tax included ¥3,600) respectively.
- Aiya features rare “Queen Eel” from Lake Hamana, offered as a deluxe set with sashimi and soup for ¥4,449 (tax included ¥4,894).
- Karayoshi combines grilled eel with their popular fried chicken in the “Una-Kara Don” for ¥900 (tax included ¥990).
- Uotami presents a limited-time “Unatama Ju” (eel with sweet omelet) for takeout only, priced at ¥1,648 (tax included ¥1,780) until September 2.
- Hachiro Soba offers Edo-style grilled eel sets from July 2, with prices ranging from ¥1,599 (tax included ¥1,759) to ¥2,499 (tax included ¥2,749).
- Chawan’s “Hitsumabushi-style” eel rice bowl with side dishes is available from June 4 to September 2 for ¥1,699 (tax included ¥1,869), with a takeout-only eel chirashi bowl at ¥1,240 (tax included ¥1,339).
- Customers ordering eligible eel dishes earn five times the usual Skylark points from June 25 to July 31, 2026, making it a great time to enjoy and save.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Skylark Group Eel Campaign |
| Menu / items | Unaju, Double Unaju, Tokujo Unaju, Queen Eel Set, Una-Kara Don, Unatama Ju, Hitsumabushi-style eel rice, eel chirashi, and more |
| Location | Across Skylark Group brands: Gusto, Jonathan’s, Yumean, Aiya, Karayoshi, Uotami, Hachiro Soba, Chawan |
| Address | 1-16-11 Nakamachi, Musashino, Tokyo (Headquarters) Individual restaurant addresses vary by location |
| Period | June 25, 2026 – July 31, 2026 |
| Price | ¥900 (tax included ¥990) – ¥4,449 (tax included ¥4,894) depending on brand and menu item |