Makeup fans and Harry Potter enthusiasts in Japan can look forward to a magical collaboration as the lifestyle brand &be teams up with the iconic Harry Potter franchise to release a special collection of eight limited-edition beauty items. Launching nationwide on July 1, 2026, this unique collaboration celebrates the 25th anniversary of the beloved Harry Potter series.
The collection draws inspiration from the enchanting world of Hogwarts, particularly the first story, “Harry Potter and the Philosopher’s Stone,” symbolizing new beginnings both for the series and the renewed &be brand. The range includes base makeup essentials such as the popular &be UV Primer Rich Moist H, now with a new exclusive green shade inspired by the Slytherin house, and the &be Lasting Cushion Foundation H, all packaged with designs that capture the magic of the wizarding world.
About the Harry Potter x &be Collaboration
This special collection features eight items that blend &be’s high-performance makeup with the iconic imagery and themes from Harry Potter’s Hogwarts houses. The UV primer comes in four shades, including the new Forest Glow green pearl shade that naturally reduces redness and evokes a fresh, elegant complexion. Each product’s packaging showcases motifs such as Hedwig the owl and the Philosopher’s Stone, enhancing the magical experience.
Highlights
- Eight limited-edition makeup items inspired by Harry Potter’s Hogwarts houses and magical elements.
- &be UV Primer Rich Moist H available in four shades, including the exclusive Forest Glow green, priced at ¥3,080 each (tax included).
- &be Lasting Cushion Foundation H in two shades with Hogwarts crest designs, priced at ¥3,740 each (tax included).
- Makeup sponge case sets featuring Hedwig and the Philosopher’s Stone motifs, priced at ¥1,760 each (tax included).
- Products formulated with advanced skincare ingredients, including Japan’s first AI-derived peptide PeptiYouth for radiant, moisturized skin.
- Gentle, skin-friendly formulas free from mineral oils, alcohol, synthetic fragrance, and other irritants, suitable for sensitive skin.
- Exclusive packaging that celebrates the 25th anniversary of Harry Potter and &be’s brand renewal.
- Available nationwide in Japan at Loft, Plaza, Shop In, Hands, @cosme stores, and other select retailers.
Product Details and Availability
| Item | Details |
|---|---|
| Name | Harry Potter x &be Special Collection |
| Menu / items | &be UV Primer Rich Moist H (4 shades including Forest Glow); &be Lasting Cushion Foundation H (2 shades); &be Sponge Case Sets (Hedwig and Philosopher’s Stone designs) |
| Location | Available nationwide in Japan |
| Address | 1-8-9 Shintomi, Chuo-ku, Tokyo |
| Period | From July 1, 2026 |
| Release date | July 1, 2026 |
| Price | UV Primer Rich Moist H: ¥3,080 each; Lasting Cushion Foundation H: ¥3,740 each; Sponge Case Sets: ¥1,760 each (all tax included) |
The &be UV Primer Rich Moist H offers high UV protection (SPF50+ PA++++) and features a moisturizing cream formula with botanical ingredients and Japan’s first AI-discovered peptide PeptiYouth for youthful, glowing skin. The four shades include Standard, Peach Glow, Sky Glow, and the exclusive Forest Glow green pearl.
The &be Lasting Cushion Foundation H provides a natural matte finish with high coverage that lasts all day. It comes in two shades—Light Beige and Beige—each infused with skincare ingredients inspired by the four Hogwarts houses to nourish and protect the skin.
Completing the collection are the makeup sponge case sets, designed with beloved motifs of Hedwig and the Philosopher’s Stone. These sponges feature a smooth texture with hyaluronic acid for comfortable application and are antibacterial, allowing for wet or dry use.
Fans can purchase these limited-edition items at major variety stores such as Loft, Plaza, Shop In, Hands, and @cosme shops across Japan. This collaboration offers a magical way to celebrate both the Harry Potter legacy and &be’s commitment to simple, beautiful skincare and makeup.
