3 Customer-Selected Student Hamburgers: Steak no Asakuma in Japan From Oct 15

Japanese Food
3 Customer-Selected Student Hamburgers: Steak no Asakuma in Japan From Oct 15 Japanese Food

Only a limited run of three new Student Hamburger flavors is available at Steak no Asakuma restaurants across Japan from October 15, 2026. The seasonal fair turns the chain’s award-winning Student Hamburger into three customer-selected menu variations.

For travelers mapping a casual lunch or dinner route in Japan, Steak no Asakuma is a straightforward name to slot in. The fair is available nationwide with some store exclusions, while supplies last and the end date has not been specified.

The menu includes Student Hamburger Flavorful Herb and Grated Daikon, Student Hamburger GLTe Hamburger Style, and Student Hamburger Margherita Style, each served as a 180 g hamburger steak. Prices vary by store. At the 14 locations where the salad bar is separate, the salad bar set costs ¥700 before tax or ¥770 (tax included), and must be ordered with a main dish.

About the Student Hamburger Fair

Customer tasting session

Five Steak no Asakuma ambassadors took part in the final selection session for the Student Hamburger Fair. No separate price for the tasting session is stated in the release.

The final product selection event with five ambassadors.
The final product selection event with five ambassadors.

Student Hamburger Flavorful Herb and Grated Daikon

This 180 g Steak no Asakuma hamburger combines fragrant herbs with refreshing grated daikon. The menu price varies by store and is not specified in the release.

Student Hamburger with aromatic vegetables and grated radish (180g) — ¥890 (tax included).
Student Hamburger with aromatic vegetables and grated radish (180g) — ¥890 (tax included).

Student Hamburger GLTe Hamburger Style

The 180 g hamburger steak is paired with lettuce, tomato, and a fried egg for a burger-inspired serving. The menu price varies by store and is not specified in the release.

Student Hamburger GLTe — burger-style (180g) — ¥890 (tax included).
Student Hamburger GLTe — burger-style (180g) — ¥890 (tax included).

Student Hamburger Margherita Style

This 180 g hamburger steak uses melted cheese and tomato in a pizza-inspired arrangement. The menu price varies by store and is not specified in the release.

Student Hamburger Margherita style (180g) — ¥890 (tax included).
Student Hamburger Margherita style (180g) — ¥890 (tax included).

Salad bar service

At the 14 stores with a separate salad bar, the set costs ¥700 before tax or ¥770 (tax included). It includes salad, rice, curry, corn soup, and dessert.

Includes salad bar — ¥700 (tax included).
Includes salad bar — ¥700 (tax included).

The three flavors were chosen after five Asakuma ambassadors took part in the final tasting session. Their feedback on flavor and combinations led to all three proposed dishes being adopted, giving the campaign a customer-participation angle rather than a single winner.

Highlights

  • Three new 180 g Student Hamburger flavors are being introduced.
  • The menu was reviewed by five Steak no Asakuma ambassadors before launch.
  • Regular locations serve the fair with a salad bar, while 14 listed stores sell the salad bar separately.
  • The separate salad bar set costs ¥700 before tax or ¥770 (tax included).
  • The set includes salad, rice, curry, corn soup, and dessert.
  • Prices and set contents differ by location, so guests should check the menu at their chosen restaurant.

Menu & Store Details

ItemDetails
NameSteak no Asakuma Student Hamburger Fair
Menu / itemsStudent Hamburger Flavorful Herb and Grated Daikon (180 g); Student Hamburger GLTe Hamburger Style (180 g); Student Hamburger Margherita Style (180 g); salad bar set
Release dateOctober 15, 2026
PeriodFrom October 15, 2026; end date not specified in the release
LocationSteak no Asakuma restaurants across Japan, excluding some locations
StoresNationwide Steak no Asakuma restaurants. Salad-bar-separate locations: Ichinomiya Asano, Inazawa, Kanie, Xiao Nishio, Hamamatsu Hongo, Hamamatsu Inter, Hamamatsu Funakoshi, Iwata, Fukuroi, Fujieda, Miy Take, Chogo, Koshigaya, and Ushiku. Separate menu locations also include Nishiumeda Herbis Plaza, Tsurumi, and Chubu Centrair International Airport.
PriceHamburger menu prices vary by store and are not specified in the release; salad bar set: ¥700 before tax / ¥770 (tax included)
Official websiteOfficial website

Before you buy

When can I buy the Student Hamburger Fair menu?
The menu goes on sale from October 15, 2026, at participating Steak no Asakuma restaurants across Japan. The release does not specify an end date.
How much is the salad bar set?
At the 14 stores where the salad bar is sold separately, it costs ¥700 before tax or ¥770 (tax included). It must be ordered together with a main dish.
Where can I get the Student Hamburger Fair menu?
It is available at Steak no Asakuma restaurants nationwide, excluding some locations. Store prices and set contents vary.
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