San-X rolls out the Rilakkuma Kimono Motto plush collection in Tokyo and at Rilakkuma stores nationwide from December 5, 2026, featuring four Netuke designs, four Hanging designs and two Atsumete designs in modern kimono-inspired styling.
The collection will be sold at Rilakkuma stores and other participating retailers nationwide. An X follow-and-retweet campaign runs November 9–20, 2026; four winners will receive a Hanging Plush via lottery.
The lineup includes Netuke Plushes at ¥2,420 each, Hanging Plushes at ¥4,180 each, and Atsumete Plushes at ¥6,050 each, all tax included. The collection comprises four Netuke designs, four Hanging designs, and two Atsumete designs.
About the Rilakkuma Kimono Motto Collection

The collection focuses on Rilakkuma’s relaxed character style with a more dressed-up seasonal look. The compact Netuke Plushes are designed to be especially easy to display or carry, while the larger formats offer more detailed kimono styling for collectors.





Highlights
- Launches December 5, 2026 at Rilakkuma stores and other participating retailers across Japan.
- Netuke Plushes: ¥2,420 each (tax included), four designs.
- Hanging Plushes: ¥4,180 each (tax included), four designs.
- Atsumete Plushes: ¥6,050 each (tax included), two designs.
- The X campaign runs November 9–20, 2026, with four winners selected to receive a Hanging Plush.
Product & Availability
| Item | Details |
|---|---|
| Name | Rilakkuma Kimono Motto Plush Collection |
| Menu / items | Netuke Plushes, Hanging Plushes, Atsumete Plushes |
| Release date | December 5, 2026 (Saturday) |
| Period | X campaign: November 9, 2026 – November 20, 2026 |
| Location | Rilakkuma stores and other participating retailers across Japan |
| Stores | Rilakkuma stores and other participating stores; see the official collection site for the current list |
| Price | Netuke Plushes: ¥2,420 each (tax included); Hanging Plushes: ¥4,180 each (tax included); Atsumete Plushes: ¥6,050 each (tax included) |
| Official website | Official collection site |
Before you buy
- When can I buy the Rilakkuma Kimono Motto Plushes?
- The collection goes on sale December 5, 2026, at Rilakkuma stores and other participating retailers across Japan.
- How much are the Rilakkuma Kimono Motto Plushes?
- Netuke Plushes: ¥2,420 each; Hanging Plushes: ¥4,180 each; Atsumete Plushes: ¥6,050 each. All prices include tax.
- When does the X campaign end?
- The X follow-and-retweet campaign runs November 9–20, 2026. It’s open to residents of Japan who follow the official X account and repost the designated post; four winners will receive a Hanging Plush.