MATCHAMON and B-OWND Gallery are introducing ART JIDATE, a ¥2,200 matcha experience at B-OWND Gallery in Tokyo. Starting October 3, guests can whisk matcha themselves while using contemporary craft bowls by Japanese artists.
Located inside the Tokyo Station-connected TOFROM YAESU complex, the gallery offers a calm stop for travelers planning a matcha or art route around Yaesu. ART JIDATE is reservation-only, and sessions may be limited to 45 minutes during busy periods.
The ¥2,200 experience includes MATCHAMON’s original blended matcha and the chance to use an art bowl in the gallery’s tea room. Guests may also add milk or syrup to enjoy their drink as a matcha latte.
About the ART JIDATE Matcha Experience
ART JIDATE focuses on the hands-on process of making matcha rather than formal tea ceremony instruction. Guests handle the whisk, add hot water, and prepare the drink themselves before tasting it from a one-of-a-kind contemporary craft bowl. This gives visitors a chance to notice the bowl’s texture, weight, rim, and warmth while enjoying matcha in a quiet gallery setting.
Highlights
- Reservation-only ART JIDATE experience by MATCHAMON and B-OWND Gallery.
- Price: ¥2,200 (tax included), including MATCHAMON’s original blended matcha.
- Guests whisk the matcha themselves using contemporary craft bowls by artists including Takahiro Koga, Nami Takahashi, Gentaro Yokoyama, Yuki Inoue, and Mieko Noguchi.
- Milk or syrup can be added to enjoy the matcha as a matcha latte.
- The gallery is located on the first floor of TOFROM YAESU, directly connected to Tokyo Station.
Menu & Event Details
| Item | Details |
|---|---|
| Name | MATCHAMON x B-OWND Gallery ART JIDATE |
| Menu / items | Self-prepared matcha experience using a contemporary craft bowl; MATCHAMON original blended matcha; optional milk or syrup for a matcha latte |
| Period | From October 3, 2026 |
| Location | B-OWND Gallery, TOFROM YAESU |
| Address | TOFROM YAESU Tower 1F, Yaesu, Chuo City, Tokyo |
| Price | ART JIDATE: ¥2,200 (tax included) |
| Official website | Reservation site |
Before you buy
- When can I book ART JIDATE?
- Reservations open for sessions starting October 3, 2026. The experience is reservation-only.
- How much is ART JIDATE?
- The experience costs ¥2,200 (tax included) and includes MATCHAMON’s original blended matcha.
- Where can I enjoy ART JIDATE?
- It is held at B-OWND Gallery on the first floor of TOFROM YAESU, directly connected to Tokyo Station.
The collaboration brings together MATCHAMON’s focus on approachable, high-quality Japanese matcha and B-OWND Gallery’s presentation of contemporary craft. Instead of treating the bowl as something to view behind glass, the program invites guests to use it as part of the drinking experience.
MATCHAMON describes itself as a Japanese global matcha brand built around carefully selected Japanese tea leaves and single-origin matcha. Its wider approach combines traditional ingredients with modern drink formats, while ART JIDATE presents matcha through a slower, more tactile activity.
Because the venue is connected to Tokyo Station, the experience can fit into an itinerary that includes Yaesu, Marunouchi, or nearby department stores. Advance booking is required, and the ¥2,200 price covers the prepared matcha activity rather than a general gallery admission.
