Morozoff Celebrates 50 Years of Halloween in Japan, Adds Monster Character

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First Halloween product package released in 1976. Convenience Store
First Halloween product package released in 1976.

Morozoff marks 50 years of Halloween promotion in Japan in 2026, looking back at the sweets, events, and cultural storytelling that helped introduce Halloween to Japanese audiences. The confectionery company also adds a new Monster character to its Halloween lineup.

The anniversary traces back to 1976, when Halloween was still little known in Japan. Morozoff’s activities have included seasonal sweets, public events, magazine features, photo contests, and digital experiences, creating a long-running record of how Halloween developed as part of everyday culture.

The Jack O Lantern is the signature item in this history, combining chocolates and candies in a reusable container. The company’s archive also covers a 1987 costume party in Roppongi, a 1989 Halloween Express train, a 1991 boat party, a pumpkin weight-guessing quiz, and an Instagram augmented-reality effect released in 2021.

About Morozoff’s Halloween History

From Morozoff's newsletter 'SWEET LAND' in 1989.
From Morozoff’s newsletter ‘SWEET LAND’ in 1989.

Morozoff’s 1989 Sweet Land Magazine

This archival image shows a Morozoff Sweet Land magazine issue released in 1989, part of the company’s long-running effort to explain Halloween culture through its own publications.

From 1976 to 1989.
From 1976 to 1989.

The Jack O Lantern Tradition

Morozoff’s Halloween product history begins in 1976. The Jack O Lantern became a recurring container for seasonal sweets and a visual symbol of the brand’s Halloween activities.

From 2010 to 2016.
From 2010 to 2016.

Halloween Package Designs from 2010 to 2016

This image presents Morozoff Halloween package designs from 2010 through 2016, showing how the seasonal look changed over time.

From 2010 to 2015.
From 2010 to 2015.

Halloween Designs from 2010 to 2015

The package archive includes designs used from 2010 to 2015, documenting the development of Morozoff’s Halloween sweets during that period.

From 2013 to 2014.
From 2013 to 2014.

Packages from 2013 and 2014

These Morozoff Halloween packages were used in 2013 and 2014, adding to the visual history of the brand’s seasonal confectionery.

In 2016.
In 2016.

The 2016 Halloween Design

This archival package represents Morozoff’s Halloween presentation in 2016, four decades after the first product launch.

In 2017.
In 2017.

The 2017 Halloween Design

The 2017 package is part of Morozoff’s continuing series of Halloween designs, which have evolved with each generation.

In 1976, Morozoff released Halloween products at a time when Halloween was still little known in Japan. The packaging from each era reflects the history of Halloween design in Japan.
In 1976, Morozoff released Halloween products at a time when Halloween was still little known in Japan. The packaging from each era reflects the history of Halloween design in Japan.

The First Halloween Product in 1976

Morozoff launched its first Halloween product in 1976, when Halloween was not yet widely known in Japan. The package is presented as an important early chapter in the country’s Halloween design history.

In 1987, a disco costume party was held at Roppongi's 'AREA CIPANGO.' Guests in costumes entered for free, and Morozoff's special Jack O' Lantern was given as a gift in a groundbreaking campaign.
In 1987, a disco costume party was held at Roppongi’s ‘AREA CIPANGO.’ Guests in costumes entered for free, and Morozoff’s special Jack O’ Lantern was given as a gift in a groundbreaking campaign.

1987 Costume Party in Roppongi

Morozoff held a costume party at the Roppongi disco Area Cipango in 1987. Guests who arrived in costume received free admission and a special Morozoff Jack O Lantern.

*This image is a screenshot from a video recording of that time.
*This image is a screenshot from a video recording of that time.

Archival Footage of a Halloween Event

This image is taken from historical video footage documenting Morozoff’s Halloween activities in Japan.

In 1988, a photo contest was held through Morozoff's newsletter 'SWEET LAND' and other media, inviting families and friends to submit Halloween party photos. Many fun photos from across the country encouraged Halloween events at home.
In 1988, a photo contest was held through Morozoff’s newsletter ‘SWEET LAND’ and other media, inviting families and friends to submit Halloween party photos. Many fun photos from across the country encouraged Halloween events at home.

1988 Halloween Photo Contest

In 1988, Morozoff invited families and groups to submit photos from their Halloween parties through Sweet Land and other publications. Entries from readers across Japan helped encourage home celebrations.

*This image is a screenshot from a video recording of that time.
*This image is a screenshot from a video recording of that time.

Archival Footage from the Photo Contest Era

This image comes from historical video footage related to Morozoff’s past Halloween activities and community-focused promotions.

*This image is a screenshot from a video recording of that time.
*This image is a screenshot from a video recording of that time.

Morozoff Halloween Archive

This image is a still from historical footage included in Morozoff’s record of its Halloween campaigns and events.

In the late 2000s, a 'ghost pumpkin' weight guessing quiz was held at stores to let customers experience the Halloween atmosphere and have fun by guessing the weight of a much larger-than-usual pumpkin.
In the late 2000s, a ‘ghost pumpkin’ weight guessing quiz was held at stores to let customers experience the Halloween atmosphere and have fun by guessing the weight of a much larger-than-usual pumpkin.

Guess the Weight of the Giant Pumpkin

In the late 2000s, Morozoff held a store-based contest asking customers to guess the weight of an unusually large ghost pumpkin, adding an interactive element to the Halloween shopping experience.

In 2021, an Instagram AR effect was launched to offer a new Halloween experience. Even during the COVID-19 pandemic, people could enjoy Halloween easily at home by using the exclusive AR effect that overlays 3D characters and videos onto their smartphone camera images.
In 2021, an Instagram AR effect was launched to offer a new Halloween experience. Even during the COVID-19 pandemic, people could enjoy Halloween easily at home by using the exclusive AR effect that overlays 3D characters and videos onto their smartphone camera images.

Instagram AR Effect in 2021

In 2021, Morozoff released an Instagram-only augmented-reality effect. The feature placed 3D characters and images over smartphone camera footage so people could enjoy a Halloween atmosphere at home.

In 2026, to celebrate the 50th anniversary of Halloween expansion, a new character 'Monster' was introduced. Recently, Halloween has become popular with costumes and social media, with people buying products for themselves or giving them as small gifts, incorporating Halloween into daily life.
In 2026, to celebrate the 50th anniversary of Halloween expansion, a new character ‘Monster’ was introduced. Recently, Halloween has become popular with costumes and social media, with people buying products for themselves or giving them as small gifts, incorporating Halloween into daily life.

The New Monster Character in 2026

For the 50th anniversary of its Halloween activities, Morozoff adds a new Monster character in 2026. The character joins a tradition that now includes personal purchases, gifts, costumes, and social media sharing.

Morozoff newsletter 'SWEET LAND' 1980 vol.3
Morozoff newsletter ‘SWEET LAND’ 1980 vol.3

Sweet Land, 1980 Volume 3

This image shows Morozoff’s Sweet Land magazine from 1980, an example of the company’s early efforts to introduce the background and customs of Halloween to readers in Japan.

Morozoff introduced its first Halloween product in 1976, at a time when few people in Japan knew the word Halloween or the custom of asking for treats. The Jack O Lantern helped present the occasion through confectionery, while the container could later be used as Halloween decor or part of a costume.

The company also used its internal publications and the magazine Sweet Land to explain the background of Halloween, including the reasons for wearing costumes and the origin of the Jack O Lantern. Across five decades, package designs such as Ghoston and the Black Cat series have reflected changing tastes and the growing visibility of Halloween in Japan.

Highlights

  • Morozoff launched its first Halloween product in 1976.
  • The Jack O Lantern combines chocolates and candies in a reusable Halloween container.
  • A 1987 costume party at the Roppongi disco Area Cipango offered free admission to guests in costume and gave them a special Morozoff Jack O Lantern.
  • The 1989 Halloween Express invited children onto a decorated train from Shinjuku Station for games, candy filling, and a costume contest.
  • A 2021 Instagram augmented-reality effect brought 3D characters and images into smartphone camera footage.
  • A new Monster character joins the Halloween campaign for the 50th anniversary in 2026.
Morozoff’s Halloween
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Morozoff Halloween Details

ItemDetails
NameMorozoff Halloween 50th Anniversary
Menu / itemsJack O Lantern sweets, chocolate, candy, Ghoston series, Black Cat series, and Monster character
LocationJapan; historical activities included Roppongi, Ginza, Shinjuku, and Omotesando
StoresMorozoff stores and seasonal sales channels in Japan; specific stores were not listed
PriceNot specified in the release
Official websiteOfficial Halloween history page

Before you buy

Where can I learn more about Morozoff’s Halloween sweets?
The official Halloween history page explains Morozoff’s 50-year activities and its Jack O Lantern tradition. The release does not specify current store locations or prices.
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