Fujiya is offering a limited edition of black-themed sweets and exclusive gifts for “Ura Fujiya Day,” starting August 22, 2026, at Fujiya Western Confectionery stores across Japan.
This campaign features unique black-colored desserts and a special Peko-chan kitchen timer gift for customers who spend ¥3,000 or more. The sweets launch sequentially from August 14, making it a perfect treat for those seeking fun and stylish desserts without advance reservations.
About the “Ura Fujiya Day” Campaign
While February 28 is known as “Fujiya Day” based on a wordplay of “228” and “Fujiya,” August 22 has become “Ura Fujiya Day” (“reverse Fujiya”) as a playful counterpart. Now in its fourth year, this event celebrates with black-themed sweets and exclusive gifts that combine visual impact and practicality.
Highlights
- Exclusive black-themed sweets including “Tiramisu Milk Crepe,” “Black Baked Cream Puff (Black Sesame & Custard),” and “Black Chocolate Cake.”
- Special Peko-chan kitchen timer gift with removable cover and magnet for customers spending ¥3,000 or more.
- Limited “Ura Fujiya Day” baked confection gift set featuring a cooling towel and popular Baumkuchen cakes.
- Seasonal “BLACK Milky (Cola flavor)” candy bags with six unique package designs, available nationwide.
Menu and Event Details
| Item | Details |
|---|---|
| Name | Ura Fujiya Day Campaign |
| Menu / items | Tiramisu Milk Crepe; Black Baked Cream Puff (Black Sesame & Custard); Black Chocolate Cake; Ura Fujiya Day Baked Confection Gift Set; BLACK Milky (Cola flavor) Candy Bag |
| Location | Fujiya Western Confectionery stores nationwide, Japan |
| Address | Various locations across Japan |
| Period | August 14, 2026 – Limited quantities available; Ura Fujiya Day campaign from August 22, 2026 |
| Release date | August 4, 2026 (BLACK Milky candy); August 14, 2026 (black-themed sweets); August 21, 2026 (gift set) |
| Price | ¥537 (Tiramisu Milk Crepe); ¥475 (Black Baked Cream Puff); ¥561 (Black Chocolate Cake); ¥3,000 (Ura Fujiya Day Baked Confection Gift Set); Open price (BLACK Milky candy); All prices tax included |
Starting August 14, Fujiya will release three black-themed sweets: the “Tiramisu Milk Crepe” features layers of cocoa sponge, tiramisu and coffee cream with a striking black cocoa glaze for ¥537. The “Black Baked Cream Puff” combines black sesame and custard cream in a black baked shell for ¥475. The “Black Chocolate Cake” offers rich chocolate sponge with chocolate cream and caramel sauce accented with almonds and chocolate chips, priced at ¥561.
From August 21, a limited gift set called “Ura Fujiya Day Baked Confection Gift Set” will be available for ¥3,000. It includes Baumkuchen cakes and an original cooling towel featuring Peko-chan and friends, perfect for summer gifting.
Additionally, the popular “BLACK Milky (Cola flavor)” candy bag launches nationwide on August 4 with a unique blend of cola and milky flavors, featuring six different package designs.
Customers who spend ¥3,000 or more at Fujiya Western Confectionery stores starting August 22 will receive a special Peko-chan kitchen timer gift. This timer has a removable Peko-chan cover, a large LCD screen, and a magnet for easy use. The offer is limited while supplies last.
Fujiya will also hold a social media giveaway campaign from August 11 to August 22, where followers can win Peko-chan plush toys and confectionery sets by following and reposting on their official X (Twitter) account.
