Joyfull Launches Beef Stew Hamburger and Sweet Potato Parfait in Japan From October 6

Japanese Food
Joyfull Launches Beef Stew Hamburger and Sweet Potato Parfait in Japan From October 6 Japanese Food

Joyfull has launched two new autumn and winter menu items in Japan: the Beef Stew Hamburger and Sweet Potato and Fromage Rich Parfait. Both will be available from October 6, 2026, at 3:00 p.m.

The new dishes are part of Joyfull’s autumn and winter grand menu, available at the family restaurant chain’s locations across Japan. The lineup was presented at a special menu and television commercial event in Oita Prefecture, where Joyfull is headquartered.

The Beef Stew Hamburger costs ¥1,098 tax included, while the Sweet Potato and Fromage Rich Parfait costs ¥812 tax included. The listed pre-tax prices are ¥999 and ¥739, respectively. Some stores may have different products, serving times, or prices.

About Joyfull’s Autumn and Winter Menu

Ryuuji Akiyama, appearing as 'Jomurie Akiyama,' sampled the new fall and winter grand menu item 'Western-style Beef Stew Hamburger.' He enjoyed the rich sauce infused with red wine aroma, 100% beef hamburger patty, and hearty chunks of meat. While alternating flavors with the 'Sweet Potato and Fromage Rich Parfait,' he commented, 'I want to revert to a hamburger like a baby,' instead of 'baby talk.' His joyful words, full of love for Joyful, brought smiles to the venue.
Ryuuji Akiyama, appearing as ‘Jomurie Akiyama,’ sampled the new fall and winter grand menu item ‘Western-style Beef Stew Hamburger.’ He enjoyed the rich sauce infused with red wine aroma, 100% beef hamburger patty, and hearty chunks of meat. While alternating flavors with the ‘Sweet Potato and Fromage Rich Parfait,’ he commented, ‘I want to revert to a hamburger like a baby,’ instead of ‘baby talk.’ His joyful words, full of love for Joyful, brought smiles to the venue.

Joyfull’s New Autumn and Winter Dishes

At the launch event, Robert Akiyama tasted Joyfull’s Beef Stew Hamburger, priced at ¥1,098 tax included, together with the Sweet Potato and Fromage Rich Parfait, priced at ¥812 tax included. The hamburger features a rich red-wine-scented sauce, 100% beef, and tender chunks of meat.

Ryuuji Akiyama (from Robert) was born in 1978 in Fukuoka Prefecture. He is affiliated with Yoshimoto Kogyo. In 1998, he formed the comedy trio 'Robert' with Hiroshi Yamamoto and Hiroyuki Baba, winning the 'King of Conte' (TBS) in 2011. He is skilled at impersonating Yuzo Umemiya. He has appeared in numerous variety shows, dramas, movies, and TV commercials, and served as a torch relay runner for the Tokyo 2020 Olympics. In 2021, his Netflix original series 'Creators File GOLD' was released worldwide, and in 2022, he held a nationwide live tour to celebrate reaching 100 creators for 'Creators File.' In April 2023, he was appointed 'Joyful Publicity Department Head' and is scheduled to appear in various projects.
Ryuuji Akiyama (from Robert) was born in 1978 in Fukuoka Prefecture. He is affiliated with Yoshimoto Kogyo. In 1998, he formed the comedy trio ‘Robert’ with Hiroshi Yamamoto and Hiroyuki Baba, winning the ‘King of Conte’ (TBS) in 2011. He is skilled at impersonating Yuzo Umemiya. He has appeared in numerous variety shows, dramas, movies, and TV commercials, and served as a torch relay runner for the Tokyo 2020 Olympics. In 2021, his Netflix original series ‘Creators File GOLD’ was released worldwide, and in 2022, he held a nationwide live tour to celebrate reaching 100 creators for ‘Creators File.’ In April 2023, he was appointed ‘Joyful Publicity Department Head’ and is scheduled to appear in various projects.

Robert Akiyama and Joyfull

Robert Akiyama, a comedian and Joyfull promotional director, presented the chain’s new seasonal dishes at the event. The Beef Stew Hamburger costs ¥1,098 tax included, and the Sweet Potato and Fromage Rich Parfait costs ¥812 tax included.

Thank Full!! This is the beginning of a 50th anniversary filled with gratitude. Please look forward to Joyful, which has celebrated 50 years since its founding.
Thank Full!! This is the beginning of a 50th anniversary filled with gratitude. Please look forward to Joyful, which has celebrated 50 years since its founding.

Joyfull’s 50th Anniversary Year

Joyfull is celebrating its 50th anniversary in 2026 with new menu developments and promotional projects. The autumn and winter menu includes the Beef Stew Hamburger at ¥1,098 tax included and the Sweet Potato and Fromage Rich Parfait at ¥812 tax included.

The hamburger combines a 100% beef patty with tender beef simmered in a rich brown sauce. The sauce includes fond de veau, a deep demi-glace-style flavor, and the aroma of red wine. Joyfull says the original beef stew took one year to develop.

Joyfull Launches Beef Stew Hamburger and Sweet Potato Parfait in Japan From October 6
Joyfull Launches Beef Stew Hamburger and Sweet Potato Parfait in Japan From October 6

Highlights

  • Beef Stew Hamburger with a 100% beef patty and tender simmered beef
  • Rich sauce made with fond de veau, brown roux, and red wine aroma
  • Sweet Potato and Fromage Rich Parfait with sweet potato, fromage cream, and apple jelly
  • Beef Stew Hamburger: ¥999 before tax / ¥1,098 tax included
  • Sweet Potato and Fromage Rich Parfait: ¥739 before tax / ¥812 tax included
  • Joyfull promotional director Robert Akiyama appeared at the menu presentation and tasted both dishes

Menu and Availability Details

ItemDetails
NameJoyfull Autumn and Winter Grand Menu
Menu / itemsBeef Stew Hamburger; Sweet Potato and Fromage Rich Parfait
PeriodFrom October 6, 2026, at 3:00 p.m.; availability continues while the menu is offered
Release dateOctober 6, 2026, at 3:00 p.m.
LocationJoyfull family restaurants across Japan
PriceBeef Stew Hamburger: ¥999 before tax / ¥1,098 tax included; Sweet Potato and Fromage Rich Parfait: ¥739 before tax / ¥812 tax included
Official websiteJoyfull official website

Before you buy

When can I buy the Beef Stew Hamburger?
The Beef Stew Hamburger goes on sale at Joyfull restaurants from October 6, 2026, at 3:00 p.m.
How much is the Beef Stew Hamburger?
It costs ¥999 before tax, or ¥1,098 tax included.
How much is the Sweet Potato and Fromage Rich Parfait?
It costs ¥739 before tax, or ¥812 tax included.
Where can I get these Joyfull menu items?
They are available at Joyfull family restaurants across Japan, although some locations may offer different products, serving times, or prices.

Robert Akiyama, who serves as Joyfull’s promotional director, appeared at the launch event as “Jomulier Akiyama,” a playful title combining Joyfull and sommelier. He introduced the dishes through tasting segments, psychological tests, recognition challenges, and brain games. While tasting the hamburger with the parfait, he described the experience as making him want to return to hamburgers.

The parfait brings together a rich sweet potato component, fromage cream, and refreshing apple jelly. Its gentle sweetness is designed to balance the heavier savory flavor of the beef stew hamburger, making the two dishes a natural pairing for an autumn meal and dessert.

Joyfull is marking its 50th anniversary in 2026. The chain began with a goal of offering familiar, affordable meals in local communities, and the new grand menu continues that approach with hearty main dishes and an accessible seasonal dessert.

For dine-in and takeaway orders, presentation and some menu details may differ. Ingredient origin information is available on Joyfull’s official website. A 10% late-night charge may apply to orders placed between 10:00 p.m. and 5:00 a.m.

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