Matsuya Foods is promoting a ¥1,861 deal on its Kobe Beef Kimcal Bowl at Matsuya PREMIUM Ginza in Tokyo. The premium rice bowl goes on sale from 11 a.m. on September 25, 2026.
The menu brings together tender Kobe beef, a sweet house sauce, and the spicy depth of Matsuya’s in-house kimchi. This combination stands out from standard beef bowl menus in Ginza, with the beef served as a more indulgent centerpiece.
The Kobe Beef Kimcal Bowl costs ¥1,861 (tax included) and is available at Matsuya PREMIUM Ginza. Customers can also add the Maximum Koitamago egg topping, which is recommended for its rich yolk and mellow finish.
About the Kobe Beef Kimcal Bowl
The beef is seared on a hot plate to bring out a fragrant grilled aroma before being coated generously with Matsuya’s specially made sweet sauce. It is served over white rice with house-made kimchi in the center, creating a contrast between the mellow sweetness of the beef and the kimchi’s layered heat.
Highlights
- Kobe Beef Kimcal Bowl priced at ¥1,861 (tax included)
- Kobe beef seared on a hot plate for a savory aroma
- Matsuya’s sweet house sauce is served with the beef
- House-made kimchi adds a spicy balance to the bowl
- Maximum Koitamago is available as a recommended topping
- Shareholder discount vouchers cannot be used for this item
Menu & Event Details
| Item | Details |
|---|---|
| Name | Kobe Beef Kimcal Bowl |
| Menu / items | Kobe Beef Kimcal Bowl; Maximum Koitamago topping |
| Release date | September 25, 2026, from 11 a.m. |
| Period | From September 25, 2026, at 11 a.m.; end date not specified in the release |
| Location | Matsuya PREMIUM Ginza, Ginza, Tokyo |
| Stores | Matsuya PREMIUM Ginza |
| Price | Kobe Beef Kimcal Bowl: ¥1,861 (tax included); Maximum Koitamago topping: price not specified in the release |
Before you buy
- When can I buy the Kobe Beef Kimcal Bowl?
- It goes on sale at Matsuya PREMIUM Ginza from 11 a.m. on September 25, 2026. No end date is specified in the release.
- How much is the Kobe Beef Kimcal Bowl?
- The bowl costs ¥1,861 (tax included). The release does not state a price for the recommended Maximum Koitamago topping.
