FamilyMart in Japan is running a Pokémon Frienda campaign starting August 11, 2026, where customers can receive special collectible picks featuring Mega Rayquaza and Pikachu & Zeraora by purchasing select products.
The campaign is split into two phases with different target products and collectible picks. Details on the campaign period and product purchase requirements are provided in the facts table below.
About the FamilyMart Pokémon Frienda Campaign
To celebrate its upcoming 45th anniversary, FamilyMart is launching a campaign nationwide at approximately 16,400 stores across Japan. Customers who buy specified products can receive exclusive Pokémon Frienda picks with original designs of popular characters Mega Rayquaza and Pikachu & Zeraora. These picks can be used in the Pokémon Frienda arcade machines, allowing players to bring these Pokémon into the game for battle.
Highlights
- Campaign runs in two phases: August 11–24 and August 25–September 7, 2026.
- Phase one rewards Mega Rayquaza picks when buying two refrigerated Famima sweets.
- Phase two rewards Pikachu & Zeraora picks when buying three bread items.
- Collectible picks feature exclusive artwork and activate Pokémon in the arcade game.
- Available while supplies last at all FamilyMart stores nationwide.
Campaign Details
| Item | Details |
|---|---|
| Name | Pokémon Frienda Campaign at FamilyMart |
| Menu / items | Refrigerated Famima sweets, bread items |
| Location | All FamilyMart stores across Japan |
| Address | 1-17-1 Akasaka, Minato-ku, Tokyo |
| Period | August 11, 2026 – August 24, 2026 (Phase 1); August 25, 2026 – September 7, 2026 (Phase 2) |
| Price | Buy 2 refrigerated Famima sweets (Phase 1); Buy 3 bread items (Phase 2) |
