This summer, PARCO shopping centers across Japan are teaming up with the first-ever Chiikawa movie, “Chiikawa: Secret of the Mermaid Island,” to offer a special collaboration campaign from July 17 to August 2, 2026. Fans and visitors can enjoy exclusive events, original merchandise, and themed cafe menus inspired by the beloved characters and story.
The campaign celebrates the Chiikawa movie’s release on July 24, featuring original visuals by art director Asuka Wakida. Shoppers who spend ¥5,500 (tax included) or more at participating PARCO stores on designated days will receive special limited-edition clear pouches, with additional stickers for PARCO card users or those paying via Pokepal. Photo booths set up at select locations allow visitors to take pictures with Chiikawa-themed props, immersing themselves in the movie’s world.
About the Chiikawa Collaboration Campaign at PARCO
Organized by PARCO Co., Ltd., this nationwide campaign runs at 15 PARCO locations plus San-A Urasoe Nishikaigan PARCO CITY. It offers a range of events including special giveaways, social media contests, and interactive experiences. Visitors can hunt for hidden Chiikawa keywords inside the stores to unlock exclusive downloadable wallpapers. The campaign’s original visuals are created by graphic designer and art director Asuka Wakida, known for her work with PARCO and other major brands.
Highlights
- Spend ¥5,500 or more (tax included) on designated days (July 25, 26, August 1, 2) to receive an original clear pouch, limited to 70,000 nationwide.
- Additional original stickers for PARCO card holders or Pokepal payment users.
- Photo booths with movie-themed props at select PARCO stores for memorable photos with Chiikawa characters.
- Social media campaign on X (formerly Twitter) with a chance to win original dessert cups (two-piece set) for 120 winners nationwide.
- Exclusive downloadable wallpaper by finding six hidden keywords in participating stores.
- Limited-time Chiikawa movie collaboration cafes at THE GUEST CAFE BY PARCO in Shibuya, Shinsaibashi, and Nagoya with themed food and drinks.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Chiikawa Collaboration Campaign and Cafe at PARCO |
| Menu / items | Shisa Island Limited Ramen ¥1,870 (tax included); Chiikawa Peach Shaved Ice ¥1,870 (tax included); Tropical Island Drinks ¥1,320 each (tax included); Mermaid Manju 3-piece Set ¥1,500 (tax included) |
| Location | 15 PARCO stores nationwide and San-A Urasoe Nishikaigan PARCO CITY; THE GUEST CAFE BY PARCO in Shibuya, Shinsaibashi, Nagoya |
| Address | 3-3 Minami 1-jo Nishi, Chuo-ku, Sapporo 1-2-3 Chuo, Aoba-ku, Sendai 1-15-1 Takasago, Urawa, Saitama 15-1 Udagawacho, Shibuya, Tokyo 1-28-2 Minamiikebukuro, Toshima, Tokyo 1-38-1 Kojimacho, Chofu, Tokyo 3-1-1 Hibarigaokakita, Nishitokyo 4-27-14 Kotobashi, Sumida, Tokyo 1-10-1 Kichijoji Honcho, Musashino 6-7 Konyamachi, Aoi-ku, Shizuoka 3-29-1 Sakae, Naka-ku, Nagoya 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka 10-1 Hondori, Naka-ku, Hiroshima 2-11-1 Tenjin, Chuo-ku, Fukuoka 3-24-6 Ueno, Taito-ku, Tokyo 3-1-1 Nishikaigan, Urasoe, Okinawa |
| Period | July 17, 2026 – August 2, 2026 |
| Release date | July 6, 2026 |
| Price | Clear pouch gift with ¥5,500+ spending (tax included); Shisa Island Limited Ramen ¥1,870 (tax included); Chiikawa Peach Shaved Ice ¥1,870 (tax included); Tropical Island Drinks ¥1,320 each (tax included); Mermaid Manju 3-piece Set ¥1,500 (tax included) |
The collaboration cafe menus are inspired by the movie’s story set on Mermaid Island, offering dishes like the Shisa Island Limited Ramen for ¥1,870 and refreshing Chiikawa Peach Shaved Ice also priced at ¥1,870. Tropical drinks at ¥1,320 each and a Mermaid Manju three-piece set for ¥1,500 complete the menu. These cafes run at THE GUEST CAFE BY PARCO locations in Shibuya, Shinsaibashi, and Nagoya for limited periods through November.
Visitors exploring PARCO can also take part in social media giveaways and enjoy immersive photo opportunities, making this a must-visit event for Chiikawa fans and those interested in unique seasonal Japanese pop culture experiences.
