3COINS x Shokutaku no Yamaya Mentaiko Collab Foods Arrive in Japan From October 17

Food
3COINS x Shokutaku no Yamaya Mentaiko Collab Foods Arrive in Japan From October 17 Food

Only a limited run of mentaiko collaboration foods is available at 3COINS and 3COINS+plus stores across Japan from October 17, 2026. The second collaboration with Shokutaku no Yamaya combines spicy cod roe with familiar cheese and mayonnaise flavors.

The lineup is designed for everyday meals and casual snacking, with selected products available nationwide while supplies last. Some stores and the official PAL CLOSET online shop will not carry the collaboration. The Harajuku flagship store will also offer a separate limited-quantity mentaiko product.

New releases include Thick-Cut Mentaiko Cheese Potato Chips at ¥378 (tax included) and Mentaiko Mayo Squid Tempura at ¥486 (tax included). Returning favorites include Spreadable Mentaiko Toast and Mentaiko Takana, each priced at ¥432 (tax included).

About the 3COINS and Shokutaku no Yamaya Collaboration

Spreadable Mentaiko Toast is a returning 3COINS x Shokutaku no Yamaya item priced at ¥432 (tax included).

We have prepared a lineup of new products, including the Thick Cut Menta Cheese Potato Chips for ¥378 (tax included), and the Menta Mayo Ika Tempura for ¥486 (tax included). In addition, last year's popular items such as the Nuri Pan Menta Tōsuto for ¥432 (tax included), Menta Takana for ¥432 (tax included), Menta Dashi Chazuke for ¥432 (tax included), and Rich Menta Cream Risotto for ¥410 (tax included) are available. Other items include the Spicy Menta Takana Rice Base for ¥432 (tax included), Menta Uzu for ¥540 (tax included), and the Crispy Nori Tempura Garlic Flavor for ¥324 (tax included). Also, to commemorate this collaboration, the Harajuku main store offers freshly made Menta Cut Glass (Silk Box) 150g for ¥1836 (tax included).
We have prepared a lineup of new products, including the Thick Cut Menta Cheese Potato Chips for ¥378 (tax included), and the Menta Mayo Ika Tempura for ¥486 (tax included). In addition, last year’s popular items such as the Nuri Pan Menta Tōsuto for ¥432 (tax included), Menta Takana for ¥432 (tax included), Menta Dashi Chazuke for ¥432 (tax included), and Rich Menta Cream Risotto for ¥410 (tax included) are available. Other items include the Spicy Menta Takana Rice Base for ¥432 (tax included), Menta Uzu for ¥540 (tax included), and the Crispy Nori Tempura Garlic Flavor for ¥324 (tax included). Also, to commemorate this collaboration, the Harajuku main store offers freshly made Menta Cut Glass (Silk Box) 150g for ¥1836 (tax included).

Spicy Mentaiko Takana Rice Seasoning adds a cod roe and greens flavor to everyday rice and costs ¥432 (tax included).

We have prepared a lineup of new products, including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), and the Mentaiko Mayo Ika Tempura for ¥486 (tax included). Additionally, last year's popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), Mentaiko Dashi Chazuke for ¥432 (tax included), and Rich Mentaiko Cream Risotto for ¥410 (tax included) are available. Other items include Mentaiko Potato Sticks and Yuzu Mentaiko Mayo Snacks for ¥378 each, and various snacks like Mentaiko Okaki and Mentaiko Uzuura, ranging from ¥378 to ¥540. To commemorate this collaboration, the Harajuku main store is offering freshly made Mentai Kiriko (Silk Box) 150g for ¥1,836 (tax included).
We have prepared a lineup of new products, including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), and the Mentaiko Mayo Ika Tempura for ¥486 (tax included). Additionally, last year’s popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), Mentaiko Dashi Chazuke for ¥432 (tax included), and Rich Mentaiko Cream Risotto for ¥410 (tax included) are available. Other items include Mentaiko Potato Sticks and Yuzu Mentaiko Mayo Snacks for ¥378 each, and various snacks like Mentaiko Okaki and Mentaiko Uzuura, ranging from ¥378 to ¥540. To commemorate this collaboration, the Harajuku main store is offering freshly made Mentai Kiriko (Silk Box) 150g for ¥1,836 (tax included).

Mentaiko Takana is available for ¥432 (tax included) in the collaboration lineup.

We have prepared a lineup of new products, including the Thick Cut Menta Cheese Potato Chips for ¥378 (tax included), and the Menta Mayo Ika Tempura for ¥486 (tax included). In addition, last year's popular items such as the Nuri Pan Menta Toast for ¥432 (tax included), Menta Takana for ¥432 (tax included), and Menta Dashi Chazuke for ¥432 (tax included) are available. Other menu items include the Rich Menta Cream Risotto for ¥410 (tax included), Spicy Menta Monja for ¥518 (tax included), and various snacks like Menta Potato Sticks for ¥378 (tax included), Yuzu Menta Mayo Snack for ¥378 (tax included), and Menta Tsumami Uzu for ¥540 (tax included). The collaboration also features the freshly made Mentai Kiriko (Silk Box) 150g at ¥1836 (tax included) at the Harajuku main store.
We have prepared a lineup of new products, including the Thick Cut Menta Cheese Potato Chips for ¥378 (tax included), and the Menta Mayo Ika Tempura for ¥486 (tax included). In addition, last year’s popular items such as the Nuri Pan Menta Toast for ¥432 (tax included), Menta Takana for ¥432 (tax included), and Menta Dashi Chazuke for ¥432 (tax included) are available. Other menu items include the Rich Menta Cream Risotto for ¥410 (tax included), Spicy Menta Monja for ¥518 (tax included), and various snacks like Menta Potato Sticks for ¥378 (tax included), Yuzu Menta Mayo Snack for ¥378 (tax included), and Menta Tsumami Uzu for ¥540 (tax included). The collaboration also features the freshly made Mentai Kiriko (Silk Box) 150g at ¥1836 (tax included) at the Harajuku main store.

Mentaiko Dashi Ochazuke is a quick rice-tea soup option priced at ¥432 (tax included).

We have prepared a lineup of new products, including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), and the Mentaiko Mayo Ika Tempura for ¥486 (tax included). In addition, last year's popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), and others like Mentaiko Dashi Chazuke for ¥432 (tax included), Rich Mentaiko Cream Risotto for ¥410 (tax included), and Spicy Mentaiko Monja for ¥518 (tax included) are available. Also, snacks like Mentaiko Butter Popcorn for ¥378 (tax included), Mentaiko Potato Sticks for ¥378 (tax included), Yuzu Mentaiko Mayo Snack for ¥378 (tax included), and Mentaiko Cheese Okaki for ¥378 (tax included) are offered. Additional items include Yuzu Mentaiko Mayo Snack for ¥378, Mentaiko Uzu for ¥540, and Crispy Nori Tempura with Garlic Flavor for ¥324 (tax included). To commemorate this collaboration, the Harajuku main store features freshly made Mentai Kiriko (Silk Box) 150g for ¥1,836 (tax included).
We have prepared a lineup of new products, including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), and the Mentaiko Mayo Ika Tempura for ¥486 (tax included). In addition, last year’s popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), and others like Mentaiko Dashi Chazuke for ¥432 (tax included), Rich Mentaiko Cream Risotto for ¥410 (tax included), and Spicy Mentaiko Monja for ¥518 (tax included) are available. Also, snacks like Mentaiko Butter Popcorn for ¥378 (tax included), Mentaiko Potato Sticks for ¥378 (tax included), Yuzu Mentaiko Mayo Snack for ¥378 (tax included), and Mentaiko Cheese Okaki for ¥378 (tax included) are offered. Additional items include Yuzu Mentaiko Mayo Snack for ¥378, Mentaiko Uzu for ¥540, and Crispy Nori Tempura with Garlic Flavor for ¥324 (tax included). To commemorate this collaboration, the Harajuku main store features freshly made Mentai Kiriko (Silk Box) 150g for ¥1,836 (tax included).

Rich Mentaiko Cream Risotto brings a creamy cod roe flavor and costs ¥410 (tax included).

Enjoy our new lineup featuring the Thick Cut Menta Cheese Potato Chips — ¥378 (tax included). In addition, try the popular Menta Takana Spicy Rice Base — ¥432 (tax included), and the Menta Takana Miso Soup — ¥432 (tax included). Other favorites include the Nuri Pan Menta Toast — ¥432 (tax included), and the Rich Menta Cream Risotto — ¥410 (tax included).
Enjoy our new lineup featuring the Thick Cut Menta Cheese Potato Chips — ¥378 (tax included). In addition, try the popular Menta Takana Spicy Rice Base — ¥432 (tax included), and the Menta Takana Miso Soup — ¥432 (tax included). Other favorites include the Nuri Pan Menta Toast — ¥432 (tax included), and the Rich Menta Cream Risotto — ¥410 (tax included).

Spicy Mentaiko Monjayaki is priced at ¥518 (tax included).

We have prepared a lineup of new products including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), and the Spicy Mentaiko Takana Rice Seasoning for ¥432 (tax included). Additionally, last year's popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), and Mentaiko Dashi Chazuke for ¥432 (tax included) are available. Other menu items include the Rich Mentaiko Cream Risotto for ¥410 (tax included), Spicy Mentaiko Monja for ¥518 (tax included), and various snacks like Mentaiko Potato Sticks, Yuzu Mentaiko Mayo Snacks, and Mentaiko Cheese Okaki, each priced at ¥378 (tax included). The collaboration also features freshly made Mentai Cut Glass (Silk Box) weighing 150g for ¥1836 (tax included) at the Harajuku main store.
We have prepared a lineup of new products including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), and the Spicy Mentaiko Takana Rice Seasoning for ¥432 (tax included). Additionally, last year’s popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), and Mentaiko Dashi Chazuke for ¥432 (tax included) are available. Other menu items include the Rich Mentaiko Cream Risotto for ¥410 (tax included), Spicy Mentaiko Monja for ¥518 (tax included), and various snacks like Mentaiko Potato Sticks, Yuzu Mentaiko Mayo Snacks, and Mentaiko Cheese Okaki, each priced at ¥378 (tax included). The collaboration also features freshly made Mentai Cut Glass (Silk Box) weighing 150g for ¥1836 (tax included) at the Harajuku main store.

Mentaiko Butter Popcorn combines a buttery snack with spicy cod roe seasoning for ¥378 (tax included).

We have prepared a lineup of new products including the Thick Cut Mentaiko Cheese Potato Chips — ¥378 (tax included). In addition, there are popular items from last year such as the Nuri Pan Mentaiko Toast — ¥432 (tax included), Mentaiko Takana Spicy Rice Seasoning — ¥432 (tax included), and Mentaiko Takana — ¥432 (tax included). Other featured items include Mentaiko Dashi Chazuke — ¥432 (tax included), Rich Mentaiko Cream Risotto — ¥410 (tax included), and Spicy Mentaiko Monja — ¥518 (tax included). Snacks like Mentaiko Butter Popcorn — ¥378 (tax included), Mentaiko Potato Sticks — ¥378 (tax included), Yuzu Mentaiko Mayo Snack — ¥378 (tax included), and Mentaiko Cheese Okaki — ¥378 (tax included) are also available. Additionally, the collaboration commemorates the launch of freshly made Mentai Kiriko (Silk Box) 150g — ¥1,836 (tax included) at the Harajuku main store.

Mentaiko Potato Sticks are available at ¥378 (tax included).

We have prepared a lineup of new products including the Thick Cut Menta Cheese Potato Chips for ¥378 (tax included), and the Menta Mayo Ika Tempura for ¥486 (tax included). In addition, last year's popular items such as the Nuri Pan Menta Toast for ¥432 (tax included), Menta Takana for ¥432 (tax included), Menta Dashi Chazuke for ¥432 (tax included), and Rich Menta Cream Risotto for ¥410 (tax included) are available. Other featured snacks include Menta Potato Sticks for ¥378 (tax included), Yuzu Menta Mayo Snack for ¥378 (tax included), and Menta Uzura for ¥540 (tax included).

Yuzu Mentaiko Mayo Snack adds citrus to the savory mayonnaise flavor and costs ¥378 (tax included).

We have prepared a lineup of new products including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), as well as the Mentaiko Mayo Ika Tempura for ¥486 (tax included). In addition, last year's popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), and Yuzu Mentaiko Mayo Snack for ¥378 (tax included) are available. Other menu items include Mentaiko Takana Spicy Rice Seasoning for ¥432 (tax included), Mentaiko Dashi Chazuke for ¥432 (tax included), Rich Mentaiko Cream Risotto for ¥410 (tax included), and Spicy Mentaiko Monja for ¥518 (tax included). Snacks like Mentaiko Butter Popcorn and Mentaiko Potato Sticks are priced at ¥378 (tax included) each, along with Yuzu Mentaiko Mayo Snack at ¥378 (tax included), and Yaki Mentaiko Snack at ¥378 (tax included). The Mentaiko Cheese Okaki is also available for ¥378 (tax included). Additionally, the collaboration commemorates the launch of freshly made Mentai Kiriko (Silk Box) 150g at Harajuku main store for ¥1,836 (tax included).

Mentaiko Cheese Rice Crackers are priced at ¥378 (tax included).

We have prepared a lineup of new products, including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), and the Spicy Mentaiko Takana Rice Seasoning for ¥432 (tax included). In addition, last year's popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), Mentaiko Dashi Chazuke for ¥432 (tax included), and Rich Mentaiko Cream Risotto for ¥410 (tax included) are available. Other featured snacks include Mentaiko Potato Sticks for ¥378 (tax included), Yuzu Mentaiko Mayo Snack for ¥378 (tax included), and Mentaiko Uzuura for ¥540 (tax included).

New Mentaiko Mayo Squid Tempura costs ¥486 (tax included).

We have prepared a lineup of new products including the Thick Cut Menta Cheese Potato Chips for ¥378 (tax included), and the Menta Mayo Ika Tempura for ¥486 (tax included). In addition, last year's popular items such as the Nuri Pan Menta Toast for ¥432 (tax included), Menta Takana for ¥432 (tax included), and Menta Dashi Chazuke for ¥432 (tax included) are also available. Other menu items include the Rich Menta Cream Risotto for ¥410 (tax included), Spicy Menta Monja for ¥518 (tax included), and various snacks like Menta Potato Sticks for ¥378 (tax included), Yuzu Menta Mayo Snack for ¥378 (tax included), and Menta Topping Snacks such as Menta Uzura for ¥540 (tax included). Additionally, the collaboration commemorates the launch of freshly made Mentai Kiriko (Silk Box) 150g at Harajuku main store for ¥1,836 (tax included).

Mentaiko Quail Eggs are available for ¥540 (tax included).

We offer a lineup of new products including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included), as well as the Mentaiko Mayo Ika Tempura for ¥486 (tax included). Additionally, last year's popular items such as the Nuri Pan Mentaiko Toast for ¥432 (tax included), Mentaiko Takana for ¥432 (tax included), Mentaiko Dashi Chazuke for ¥432 (tax included), and Rich Mentaiko Cream Risotto for ¥410 (tax included) are available. Other featured snacks include Mentaiko Potato Sticks and Yuzu Mentaiko Mayo Snacks, both priced at ¥378 (tax included), along with Mentaiko Taro for ¥540 (tax included).

Crispy Nori Tempura, Mentaiko Garlic Flavor, costs ¥324 (tax included).

The new product lineup includes the Thick Cut Menta Cheese Potato Chips for ¥378 (tax included), along with the popular Menta Mayo Ika Tempura for ¥486 (tax included). Last year's hit, the Nuri Pan Menta Toast, is also available for ¥432 (tax included), as well as the spicy Menta Takana rice seasoning for ¥432 (tax included). Other offerings include Menta Takana for ¥432 (tax included), Menta Dashi Chazuke for ¥432 (tax included), and Rich Menta Cream Risotto for ¥410 (tax included). Additionally, the crispy Nori Tempura with Menta Garlic flavor is priced at ¥324 (tax included). To commemorate this collaboration, the Harajuku main store is offering freshly made Menta Cut Glass (Silk Box) 150g for ¥1,836 (tax included).

New Thick-Cut Mentaiko Cheese Potato Chips are priced at ¥378 (tax included).

We have prepared a lineup of new products, including the Thick Cut Mentaiko Cheese Potato Chips for ¥378 (tax included). In addition to the new items like the Thick Cut Mentaiko Cheese Potato Chips and Mentaiko Mayo Ika Tempura for ¥486 (tax included), last year's popular offerings such as the Nuri Pan Mentaiko Toast for ¥432 (tax included) and Mentaiko Takana for ¥432 (tax included) are also available. Other menu items include Mentaiko Takana Spicy Rice Base for ¥432, Mentaiko Dashi Chazuke for ¥432, Rich Mentaiko Cream Risotto for ¥410, and Spicy Mentaiko Monja for ¥518. Snack options feature Mentaiko Butter Popcorn for ¥378, Mentaiko Potato Sticks for ¥378, Yuzu Mentaiko Mayo Snack for ¥378, Mentaiko Chips for ¥378, Yuzu Mentaiko Mayo Snack for ¥378, and Mentaiko Cheese Okaki for ¥378. Additionally, Mentaiko Mayo Ika Tempura is priced at ¥486, and Mentaiko Uzura at ¥540. Saku Saku Nori Tempura with Garlic Flavor costs ¥324. To commemorate this collaboration, the Harajuku main store offers freshly made Mentai Kiriko (Silk Box) 150g for ¥1,836 (tax included).

The Harajuku flagship store will offer Fresh Mentaiko Cut Pieces, 150 g, for ¥1,836 (tax included) from October 17, while supplies last. The cod roe is marinated for 168 hours and shipped directly from Hakata without freezing.

To celebrate this collaboration, the Harajuku main store will sell a limited quantity of 'Freshly Made Mentai Kiriko (Silk Box) 150g' for ¥1,836 (tax included) starting Saturday, October 17. The spicy cod roe, which is marinated and matured for 168 hours without freezing, is shipped directly from Hakata. Don't miss the chance to enjoy this authentic delicacy while supplies last.

Shokutaku no Yamaya is Yamaya’s everyday-food brand, created to make its carefully developed flavors easier to enjoy at home.

Discover a variety of new and popular snacks at 3COINS' food brand, including the new Atsugiri Menta Cheese Potato Chips for ¥378 (tax included), Menta Mayo Ika Tempura for ¥486 (tax included), and the highly acclaimed Nuri Pan Menta Toast for ¥432 (tax included). Other favorites include Menta Takana for ¥432, Menta Dashi Chazuke for ¥432, and Rich Menta Cream Risotto for ¥410 (tax included). Enjoy these delicious treats, carefully selected from across Japan, perfect for everyday meals or a relaxing moment.

The collaboration brings together 3COINS food labels Gohanmon and Okashimon with Shokutaku no Yamaya, the everyday-food brand from Yamaya Communications. The range covers rice accompaniments, prepared-style meals, savory snacks, and ingredients for adding mentaiko flavor to familiar dishes.

Highlights

  • New Thick-Cut Mentaiko Cheese Potato Chips cost ¥378 (tax included).
  • New Mentaiko Mayo Squid Tempura costs ¥486 (tax included).
  • Returning Spreadable Mentaiko Toast and Mentaiko Takana cost ¥432 (tax included) each.
  • The Harajuku flagship store will sell Fresh Mentaiko Cut Pieces, 150 g, for ¥1,836 (tax included), while supplies last.
  • The Harajuku product is marinated for 168 hours and sent directly from Hakata without being frozen.

Product & Availability

ItemDetails
Name3COINS x Shokutaku no Yamaya collaboration foods
Menu / itemsSpreadable Mentaiko Toast; Spicy Mentaiko Takana Rice Seasoning; Mentaiko Takana; Mentaiko Dashi Ochazuke; Rich Mentaiko Cream Risotto; Spicy Mentaiko Monjayaki; Mentaiko Butter Popcorn; Mentaiko Potato Sticks; Yuzu Mentaiko Mayo Snack; Mentaiko Cheese Rice Crackers; Mentaiko Mayo Squid Tempura; Mentaiko Quail Eggs; Crispy Nori Tempura, Mentaiko Garlic Flavor; Thick-Cut Mentaiko Cheese Potato Chips; Fresh Mentaiko Cut Pieces, 150 g
Release dateOctober 17, 2026
PeriodFrom October 17, 2026; selected limited items available while supplies last
Location3COINS and 3COINS+plus stores across Japan; Fresh Mentaiko Cut Pieces at the Harajuku flagship store
Stores3COINS stores and 3COINS+plus stores; some stores are excluded. The PAL CLOSET online shop does not carry some items.
PriceSpreadable Mentaiko Toast ¥432 (tax included); Spicy Mentaiko Takana Rice Seasoning ¥432 (tax included); Mentaiko Takana ¥432 (tax included); Mentaiko Dashi Ochazuke ¥432 (tax included); Rich Mentaiko Cream Risotto ¥410 (tax included); Spicy Mentaiko Monjayaki ¥518 (tax included); Mentaiko Butter Popcorn ¥378 (tax included); Mentaiko Potato Sticks ¥378 (tax included); Yuzu Mentaiko Mayo Snack ¥378 (tax included); Mentaiko Cheese Rice Crackers ¥378 (tax included); Mentaiko Mayo Squid Tempura ¥486 (tax included); Mentaiko Quail Eggs ¥540 (tax included); Crispy Nori Tempura, Mentaiko Garlic Flavor ¥324 (tax included); Thick-Cut Mentaiko Cheese Potato Chips ¥378 (tax included); Fresh Mentaiko Cut Pieces, 150 g ¥1,836 (tax included)
Official websitePAL CLOSET

Before you buy

When can I buy the 3COINS and Shokutaku no Yamaya foods?
The collaboration foods go on sale from October 17, 2026, at 3COINS and 3COINS+plus stores across Japan.
Where can I get Fresh Mentaiko Cut Pieces?
The 150 g product is available at the Harajuku flagship store from October 17, 2026, in a limited quantity. Sales end when stock runs out.
How much are the collaboration foods?
Prices range from ¥324 to ¥540 (tax included) for the collaboration lineup. Fresh Mentaiko Cut Pieces cost ¥1,836 (tax included).

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