San-X has appointed Rilakkuma and Korilakkuma as supporters of World Mental Health Day 2026, with both characters appearing at related events in Tokyo from October 9.
The program is connected to World Mental Health Day on October 10 and focuses on simple ways to support the people around us, including noticing changes, speaking up, and listening. The events are designed to share practical mental health information and encourage understanding.
Korilakkuma will appear at Tomotomo Festa 2026 in the Marunouchi area, while Rilakkuma will join the World Mental Health Day 2026 Tokyo Festa at Star Rise Tower. Visitors can also encounter awareness materials such as clear files, acrylic stands, and stickers.
About the World Mental Health Day Events
World Mental Health Day Awareness Clear File
The clear file is one of the awareness materials distributed at Tomotomo Festa 2026 along Gyoko-dori near Tokyo Station. Its Rilakkuma-themed design supports the event’s message about learning how to notice and support people close to us.
World Mental Health Day Awareness Acrylic Stand
An acrylic stand featuring the World Mental Health Day awareness design is scheduled for distribution at the Tokyo Festa at Star Rise Tower. The event also includes a stamp rally and appearances by Rilakkuma.
Rilakkuma Collaboration Sticker
The collaboration sticker is offered as a participation benefit through the local-government mental health supporter training campaign. It is available only through eligible training sessions and is limited in quantity.
Rilakkuma and Korilakkuma are supporting the campaign for the third consecutive year. At the Tokyo events, attendees can take part in activities based on the core actions of a mental health supporter: noticing when someone may need help, reaching out, and listening to what they have to say.
Tomotomo Festa 2026 will show an awareness video and distribute clear files along Gyoko-dori near the Marunouchi exit of Tokyo Station. A separate program at Marucube on the first floor of Marunouchi Building will offer a character-led experience with Korilakkuma. The content and appearance times may change.
The World Mental Health Day 2026 Tokyo Festa will include a stamp rally, an awareness video, and the distribution of acrylic stands and stickers. Rilakkuma is scheduled to appear in three sessions, giving attendees several opportunities to join the activities during the day.
Highlights
- Korilakkuma appears at Tomotomo Festa 2026 in the Marunouchi area.
- Rilakkuma appears at the World Mental Health Day 2026 Tokyo Festa at Star Rise Tower.
- Activities introduce three basic actions: noticing, speaking up, and listening.
- The Tokyo Festa includes a stamp rally and awareness video screenings.
- A nationwide local-government campaign offers a Rilakkuma collaboration sticker to eligible training participants while supplies last.
Event Details
| Item | Details |
|---|---|
| Name | World Mental Health Day 2026 events supported by Rilakkuma and Korilakkuma |
| Period | Tomotomo Festa 2026: October 9–10, 2026; World Mental Health Day 2026 Tokyo Festa: October 10, 2026; Local-government Kokosapo Support Campaign: September 15–November 30, 2026 |
| Location | Gyoko-dori at the Marunouchi exit of Tokyo Station; Marucube on the first floor of Marunouchi Building; Star Rise Tower at the Tokyo Tower Media Center |
| Official website | World Mental Health Day 2026 Tomotomo Festa 2026 Kokosapo |
Before you buy
- When can I attend the Rilakkuma and Korilakkuma events?
- Tomotomo Festa 2026 takes place on October 9–10, 2026. The World Mental Health Day 2026 Tokyo Festa takes place on October 10, 2026.
- Where can I see Korilakkuma?
- Korilakkuma appears along Gyoko-dori near Tokyo Station and at the planned Marucube program in Marunouchi Building. The Marucube appearance is scheduled for October 10 from 12:00 to 12:30.
- Where can I see Rilakkuma?
- Rilakkuma appears at Star Rise Tower at the Tokyo Tower Media Center. The planned appearance times are 11:00–11:20, 13:30–13:50, and 15:00–15:20 on October 10.
- How can I receive the collaboration sticker?
- The sticker is a participation benefit for people who complete an eligible mental health supporter training course held by a participating local government. Distribution is limited, so availability should be confirmed with the relevant local government.
