For the first time in Japan, San-X is launching the new “Rilakkuma and Awawa Neko” themed merchandise featuring original artwork by Production I.G in Tokyo. The collection will be available for early purchase at Matsuya Ginza from August 27 to September 2, 2026.
This limited-time event takes place on the 8th floor event square of Matsuya Ginza in Chuo-ku, Tokyo. Fans should note the event hours and plan accordingly, as the sale period is short and items often sell quickly.
About the Rilakkuma and Awawa Neko Theme
San-X, known for its original characters like Rilakkuma, is introducing a fresh collaboration with anime studio Production I.G, which produces the ongoing Rilakkuma anime series airing on TBS. This new theme features two new characters: Awawa Neko, a bubbly travel and gourmet video creator cat, and Yobii, a warm-seeking, slightly frail seal. The merchandise captures the charm of these characters alongside Rilakkuma and friends enjoying adventures and travel, bringing a heartwarming and joyful vibe to fans.
Highlights
- Exclusive early sale of themed goods at Matsuya Ginza’s 8th floor event square from August 27 to September 2, 2026.
- Wide range of products including memo pads (¥385), stickers (¥220), various canvas pouches from ¥1,650 to ¥2,860, body bags (¥3,300), and plush toys priced up to ¥5,500.
- New characters Awawa Neko and Yobii add fresh stories to the Rilakkuma universe.
- Official special website and goods information pages launched for fans to explore the new theme.
- Event hours: 11:00 AM to 8:00 PM (closing earlier on August 30 and final day).
Event Details
| Item | Details |
|---|---|
| Name | Rilakkuma and Awawa Neko Theme Merchandise |
| Menu / items | Memo pads, cross memos, stickers, flat pen pouches, die-cut pouches, square pouches, wallets, body bags, suitcase belts, luggage tags, hair iron cases, face towels, camera shoulder straps, acrylic keychains, plush toys, and more |
| Location | Matsuya Ginza 8th Floor Event Square, Chuo-ku, Tokyo |
| Address | 3-6-1 Ginza, Chuo-ku, Tokyo |
| Period | August 27, 2026 (Thu) – September 2, 2026 (Wed) |
| Price | ¥220 – ¥5,500 (tax included) |
