Chiikawa is celebrating the release of its new movie, “Chiikawa: The Secret of Mermaid Island,” with a special social media campaign in Japan. Fans can join by posting on X (formerly Twitter) or Instagram with designated hashtags to win exclusive movie posters and original merchandise.
This campaign is perfect for Chiikawa fans eager to share their movie experiences and photos from the theater. It runs from July 24 to September 30, 2026, offering a chance to win limited-edition items without needing to make purchases beyond movie tickets.
About the Campaign
The “Chiikawa Movie Theater Posting Campaign” invites fans to post their impressions, photos taken with AR photo frames at theaters, or favorite merchandise on social media tagged with #映画館でちいかわ and #キャンペーン. Participants must follow the official Chiikawa movie accounts on X or Instagram and keep their posts public to be eligible.
Highlights
- Post on X or Instagram using the designated hashtags to enter.
- Prizes include movie posters, clear stands, and original mascot and stationery sets.
- 27 winners will be selected by lottery.
- Campaign period runs from July 24 to September 30, 2026.
- Posts must be original and comply with campaign rules to qualify.
Campaign Details
| Item | Details |
|---|---|
| Name | Chiikawa Movie Theater Posting Campaign |
| Location | Japan (movie theaters nationwide) |
| Period | July 24, 2026 – September 30, 2026 |
| Participation | Post on X or Instagram with hashtags #映画館でちいかわ and #キャンペーン and follow official accounts |
| Prizes | Movie posters (6 winners), clear stands (15 winners), mascot sets, stationery sets, and more (total 27 winners) |
